CRM Manager, Americas

4 days ago


New York, New York, United States Aesop Full time

Aesop is seeking a highly skilled CRM Manager to join our Americas team. As a key partner to multiple teams across the organization, you will play a critical role in driving digital acceleration and customer loyalty initiatives.

Key Responsibilities
  • Develop and execute local Omnichannel CRM campaigns in partnership with Global stakeholders.
  • Partner with Global team to support the roll-out of global projects in the region.
  • Ensure a holistic digital experience and communication plan, according to Customer Service, Retail and Digital needs.
  • Create and communicate weekly/monthly/quarterly reports for both technical and business KPIs.
  • Build landing pages to capture data, using CSS and HTML.
  • Ensure legal compliance in all CRM-related activity for the organization.
  • Leverage Dynamic tools and automation to increase personalization while maintaining an elevated experience.
  • Support the local Marketing, Retail, and Ecommerce goals through a robust CRM calendar.
  • Keep up with industry trends and find areas of opportunity aligned with Aesop's Core Values.
Requirements
  • At least 3 years of experience in CRM with a strong preference for Salesforce Marketing Cloud.
  • Experience in beauty or luxury industry preferred.
  • Ability to analyze customer data to identify patterns and provide recommendations.
  • Exceptional attention to detail, communication, and organizational skills.
  • Ability to distill business and customer data, summarize technical specifications, and present to business leaders.
  • Problem solving through analytical modelling and A/B testing.
  • Experience with basic HTML, SQL, and Ampscript within Salesforce Marketing Cloud (SFMC).
  • Experience using Journeys and contact builder, data filters, data relationships and automations within SFMC.
  • Previous experience working in e-commerce D2C a plus.
  • Knowledge of Canadian market and French language a plus.
  • Basic Photoshop and editing knowledge a plus.
What's On Offer
  • Competitive salary range of $100,000-110,000.
  • Hybrid office working schedule (3 days in office).
  • Paid time off with length of service increase.
  • Paid volunteering allowance for all employees.
  • Bonus opportunity based on personal, and business, performance.
  • Suite of options to aid development, including complimentary access to LinkedIn Learning, in-house Product and Core skills training and study support opportunities.
  • Summer hours.
  • Access to employee assistance programs, complimentary subscription to Headspace mindfulness app and summer hours options.


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