CRM Manager

1 day ago

New York, New York, United States Manpower Group Inc. Full time
Job Title: CRM Manager

We are seeking a highly skilled CRM Manager to join our innovative team at Manpower Group Inc. in New York, NY. As a CRM Manager, you will be responsible for driving collaboration and influencing a wide team to execute key deliverables.

Key Responsibilities:
  • Develop and execute robust activation plans to drive conversion, revenue, and profitability.
  • Present regular updates via presentations, recaps, etc. that combine data-driven insights with actionable tactics that contribute to business goals.
  • Lead and define loyalty program strategies that drive customer engagement, retention, and lifetime value.
  • Develop an A/B Testing cadence and roadmap to optimize and evolve the consumer experience across key CRM tactics.
  • Serve as a technical expert for marketing technology, including Salesforce Marketing Cloud, Google Analytics, and other CRM platform tech.
Requirements:
  • College degree.
  • 8-10 years in a direct-to-consumer CRM role.
  • Experience in a direct-to-consumer business required.
  • Experience developing or running a brand loyalty program.
  • Related work experience demonstrating an understanding of and skill in the confluence of brand management and direct-to-consumer marketing principles.
  • Expert knowledge and skill with data, data management, data activation, and analytics, particularly as it relates to CRM and consumer data.
  • Demonstrated strength in communication and influencing skills.
  • Ability to effectively analyze and translate data into actionable business plans.
  • Highly collaborative across different stakeholders in a matrixed environment.
  • Strong prioritization and problem-solving skills.
  • Open to new ideas with a thirst for innovation.
  • Self-motivated, results-oriented, and strategic thinker.

We are an equal employment opportunity employer and welcome applications from diverse candidates. If you are a motivated and results-driven professional looking for a challenging role, please apply now.

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