CRM Manager, North America

1 week ago

New York, New York, United States LVMH Perfumes & Cosmetics Full time
Job Title: CRM Manager, North America

Join LVMH Perfumes & Cosmetics as a CRM Manager, North America, and play a key role in enhancing and optimizing the relationship between Givenchy Beauty and its customers. This role will focus on analyzing, managing, and growing Givenchy Beauty's customer experience for our owned ecommerce, as well as supporting the overall client journey for North America.

Key Responsibilities:
  • CRM Strategy & Development: Develop Givenchy Beauty's CRM strategy and annual action plan to support business needs with clear goals and measurements, for both US and Canada.
  • Loyalty Program Management: Lead the end-to-end implementation of the new Givenchy Beauty Loyalty Program rollout, collaborating with local & HQ partners to ensure the successful deployment of all program components.
  • Database, Customer Segmentation & Analysis: Define customer segments based on demographics, behavior, and preferences, and develop & manage reporting based on consumer profiles & shopping patterns.
  • Email Marketing Management & Customer Communication Channels: Manage email Marketing strategy (tactical and trigger), to scale revenue while maintaining brand guidelines and tone of voice.
  • Customer Service: Lead on-boarding of new customer service agency, acting as point person for the business for all setup functions.
Requirements:
  • 5+ years' experience managing the email marketing and/or CRM channel, ideally with an email marketing/CRM agency or brand.
  • Proven track record of driving performance and scaling revenue through the email channel.
  • Salesforce Marketing Cloud proficiency is required. Salesforce Service Cloud experience is a plus.
  • Advanced excel skills, including pivot tables, v-lookup, etc.
  • Strong analytical skills and the ability to translate data into actionable strategies.
  • Fluency in key email marketing and e-commerce analytical tools, including Google Analytics, etc.
  • Knowledge of marketing automation and customer segmentation techniques.
  • Self-starter, with the ability to work collaboratively in a fast-paced, dynamic environment.
  • Fluent in English. Fluency or working knowledge of French is a plus.

LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance and tenure.

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