Senior CRM Manager

1 month ago

New York, New York, United States SourcePro Search, LLC Full time
Senior CRM Manager

We are seeking a seasoned Senior CRM Manager to lead our CRM strategy and implementation. The ideal candidate will have a strong background in managing CRM systems, with a focus on data integrity and quality.

Key Responsibilities:
  • Maintain and enhance our CRM system, ensuring accurate and accessible contact data for marketing and communication initiatives.
  • Design and implement new reporting capabilities in CRM, using business development requirements and reporting needs.
  • Administer the use of and provide support for CRM and mass mailing applications.
  • Maintain back-end processes and settings to ensure optimal technical configuration of CRM systems, and support data integration projects with other firm systems.
  • Lead and train vendor teams in multiple CRM-related actions and provide CRM-related training for business development and other users, as applicable.
  • Coordinate internally with IT to evaluate CRM and related software applications to identify and implement solutions and upgrades or enhancements.
  • Collaborate with business development department colleagues to support all mailings, thought leadership, and events.
  • Oversee mass-marketing emails and other digital initiatives in support of our digital marketing strategy and to enhance our brand.
  • Support and administration of additional related projects, digital content, resources, and other initiatives and programs for the digital marketing and business development teams as needed.
Requirements:
  • Bachelor's degree.
  • At least 10 years of experience working with and supporting office applications and data integrity/quality issues.
  • At least 10 years of experience within a CRM software environment (LexisNexis, InterAction strongly preferred).
  • At least 10 years of experience within an eMarketing Solution suite environment (Tikit strongly preferred).
  • Expert proficiency in CRM Systems (Interaction, Salesforce and accompanying integrations) and related applications.
  • Expert proficiency in communications applications (Pardot, Vuture).
  • Advanced proficiency in Microsoft Office Suite, specifically Excel, Outlook, and Word.
  • Excellent verbal and communication skills, including attention to detail and proofreading.
  • Highly organized with the ability to prioritize multiple projects at any given time.
  • Advanced knowledge of legal and professional services industry and related marketing.
  • Advanced knowledge of marketing resources, principles, procedures, and concepts.
  • Advanced knowledge of technical principals and best practices for electronic communications.
  • Advanced knowledge of IT back-end systems and best practices.
  • Fundamental knowledge of HTML code and principles.

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