Brand Marketing Manager
2 days ago
At American Textile Company, we're seeking a highly skilled Brand Marketing Manager to drive the success of our flagship AllerEase brand and/or our licensed Sealy and Tempur-Pedic brands in the bedding categories. As a key member of our marketing team, you'll be responsible for developing and executing marketing strategies that drive sales growth, enhance brand awareness, and improve customer engagement.
Key Responsibilities:- Develop and implement brand go-to-market strategies to deliver sales and profit targets
- Collaborate with cross-functional teams to ensure alignment and effective execution
- Manage product, packaging, and marketing materials to ensure compliance with trademark license agreements
- Lead the development and deployment of full-funnel demand generation investments, including TV, social media, and digital video
- Direct and review the creation of digital brand content, including imagery, written copy, and short-form video
- Lead merchandising and customer assortment recommendations, leveraging insights from Sales, Product Development, and E-Commerce teams
- Bachelor's Degree in Business or technical field; MBA preferred
- Minimum 5-7 years of experience in Brand, Product Management, Product Development, Retail Merchandising, or Retail Buying
- Experience working closely with Sales to drive customer success
- Strong communication and presentation skills
- Ability to manage multiple projects in a fast-paced environment
- Understanding of consumer psychology and behavior, with the ability to develop marketing strategies that resonate with target audiences
We're a leading bedding product manufacturer with a rich history and a commitment to quality and comfort. Our mission is to help people sleep better and live better. We're based in Duquesne, PA, with offices in Pittsburgh, PA, Dallas, TX, Salt Lake City, UT, Tifton, GA, Shanghai, China, the Philippines, and El Salvador.
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