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Hospitality Engagement Specialist

2 months ago


Reston, Virginia, United States Inspira Marketing Group Full time
About Inspira Marketing Group

At Inspira Marketing Group, we are a collective of dedicated and enthusiastic professionals equipped with a wide array of business, branding, and marketing expertise. Our shared goal is to drive growth while fostering a culture of creativity and knowledge sharing. We strive to make a positive impact through our storytelling and experiences, all while maintaining a light-hearted approach to our work.

Position: On-Premise Hospitality Consultant

Location Requirement: Candidates must reside within a reasonable commuting distance of the designated market.

The On-Premise Hospitality Consultant is instrumental in boosting brand performance across various on-premise accounts for an extensive portfolio of spirits brands. This role involves implementing strategic business solutions and utilizing expertise in the hospitality sector. Reporting directly to the Manager of On-Premise Hospitality, the consultant will leverage industry insights, brand initiatives, and agency resources to provide exceptional value to on-premise clients, thereby cultivating lasting relationships.

Key Responsibilities:

  • Compliance Oversight: Ensure compliance with all legal and marketing regulations.
  • Client Engagement: Elevate brand visibility and performance in various on-premise account segments through targeted engagement strategies.
  • Strategic Planning: Develop and implement brand engagement strategies informed by performance metrics from both the agency and clients.
  • Consumer Insights: Analyze consumer trends within different on-premise segments to enhance customer engagement efforts.
  • Digital Presence: Utilize social media platforms to bolster brand initiatives.
  • Agency Coordination: Manage agency initiatives, including budget oversight, reporting, and performance tracking. Participate in internal training and oversee point-of-sale and asset management.
  • Educational Outreach: Identify opportunities to provide educational resources to on-premise clients within the territory.
  • Networking: Serve as a vital link between the brand portfolio, distributors, management, and clients in the designated area.
  • Continuous Learning: Enhance knowledge of various spirits categories and refine presentation skills.

Success Metrics:

  • Surpass commercial growth objectives in on-premise accounts.
  • Achieve targeted growth in menu presence across on-premise locations.
  • Effectively execute program initiatives in the on-premise setting.
  • Enhance social media engagement.
  • Receive positive evaluations from management, market teams, and client partners.
  • Communicate success stories strategically to highlight progress.
  • Deliver exceptional value across the territory, exceeding client expectations.
  • Continuously improve brand and category knowledge.

Physical Requirements:

  • Ability to perform physical tasks, including lifting and moving objects weighing up to 50 pounds.
Qualifications
  • Minimum of 3 years of experience in the spirits or hospitality sector.
  • Experience with distributors or brokers is advantageous.
  • Prior experience in bar, restaurant, or hotel operations is preferred.
  • Established connections within the industry.
  • Knowledge of liquor laws and regulations.
  • Interest in deepening understanding of spirits history and cocktail culture.
  • Strong communication skills, both written and verbal.
  • Proven ability to sell and negotiate effectively.
  • Adaptability in communication styles for various on-premise environments.
  • Comprehensive understanding of market trends and industry dynamics.
  • Proficient in managing budgets.
  • Familiarity with social media platforms.
  • Ability to work remotely and flexibility to travel, including evenings and weekends.
  • Access to reliable transportation.
  • Desire for mentorship and contribution to team culture.
  • Bilingual proficiency in English and Spanish is a plus.
Additional Information

The annual base salary for this role ranges from $60,000 to $107,000, influenced by factors such as prior experience, relevant skills, and geographic location. This position is eligible for performance-based bonuses, subject to the terms of the applicable plans.

Benefits include incentive opportunities, comprehensive medical, dental, and vision coverage, a 401k plan with company matching, paid time off, and more.

Inspira Marketing Group is an equal opportunity employer committed to fostering diversity and inclusion. All qualified applicants will be considered without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, genetics, pregnancy, veteran status, or any other legally protected characteristics.

Reasonable accommodations are available for qualified individuals with disabilities during the application and hiring process, as required by law.