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Senior Brand Copywriter

2 months ago

Reston, Virginia, United States 24 Seven Talent Full time
About the Role

We are seeking a highly skilled Senior Brand Copywriter to join our team at 24 Seven Talent. As a key member of our marketing team, you will be responsible for driving the narrative and storytelling strategy for our clients in the beauty space.

Key Responsibilities
  • Develop and maintain a robust brand tone-of-voice documentation, guiding its execution across all channels and touchpoints.
  • Establish and maintain a comprehensive brand and product-level knowledge base, ensuring its broad distribution and clear understanding across the organization.
  • Ensure consistent brand and product-level communications across all touchpoints, partnering with internal and external resources as necessary.
  • Actively participate in the development of brand-level and product launch campaigns, taking the lead on all copy briefing, development, and execution.
  • Participate in and inform annual and quarterly content and storytelling strategies and plans.
  • Develop a deep understanding of products and technologies, translating complex product information into polished and engaging copy across various channels.
  • Develop and maintain a portfolio copy guide, considering lexicon, tone, and technical specifications to ensure language accuracy, portfolio cohesion, brand distinction, and consumer resonance.
  • Evaluate current content and develop innovative approaches for improvement.
  • Collaborate with the Creative Copywriter to provide product language guidelines for media and upper-funnel copy development.
  • Write easy-to-understand user guide and quick start copy, FAQ copy, and training guides to simplify and improve user experience and brand satisfaction.
  • Collaborate with Commercial and Ecommerce teams to apply SEO principles to PDP copy to ensure maximized search relevance.
  • Support the development of B2B sales pitches, including semi-annual market week presentations.
  • Clearly and effectively communicate copywriting strategies to ensure cross-functional alignment.
Requirements
  • Bachelor's degree in marketing, communications, journalism, or a related field; Master's degree preferred.
  • Minimum 5-7 years' experience in CPG or brand marketing copy writing, with a focus on the beauty space.
  • Portfolio of published work.
  • Basic SEO knowledge.
  • Entrepreneurial nature, appetite for fast-paced environments, and flexibility to adjust to changing requirements.
  • Intuitive cross-functional and collaboration approach is essential.
  • Demonstrated leadership, strong analytical and strategic thinking skills.
  • Excellent written and verbal communication skills, with the ability to differentiate and create compelling positioning statements and relevance for our consumers and customers.
  • Preferred experience developing PDP/POP/POS materials to support digital and in-store merchandising programs.
  • Ability to drive creative development with strategic objectives in mind.
  • Analytical and strategic thinker with a consumer-focused mindset.
  • Proactive communicator.
  • Excellent project management skills.
  • Strong proficiency in Pages, Google Docs, Keynote, MS Word, and PowerPoint.