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Consumer Insights Manager

2 months ago

Reston, Virginia, United States Murphy USA Full time
About the Role

Murphy USA is committed to advancing its capabilities in Consumer Insights and Marketing Intelligence. The Manager - Consumer Insights & Marketing Intelligence will empower teams across the Enterprise through consumer, customer, and shopper insights, capturing both Murphy USA and QuickChek brands. They will identify opportunities to deliver more value to customers by acting as a strategic partner to the Brands, representing the voice of the consumer and delivering actionable insights.

This strategic leader will bring a richer and deeper understanding of the fuel and convenience consumer to reinforce customer-centric business strategies. The Manager, Consumer Insights and Marketing Intelligence will leverage both qualitative and quantitative research, as well as leveraging syndicated data sources and customer data.

Key Responsibilities
  • Develop and Implement Consumer Insights Roadmap: Support the development of Consumer Insights and Marketing Intelligence roadmap and the Brands' learning agenda.
  • Lead Research Initiatives: Lead research initiatives and analyze data from various sources (surveys, focus groups, sales data) to identify trends and insights, synthesizing to tell a clear story to enable business owners to inform their strategies.
  • Produce Insights Reports: Produce reports based on insights and present to internal stakeholders.
  • Conduct Consumer Research: Conduct research to understand consumer preferences, shopping behavior within retail environments, omnichannel experiences, and market dynamics.
  • Analyze Shopper Journeys: Analyze shopper journeys, decision-making processes, and factors influencing purchase decisions.
  • Establish Measurement Tools: Establish and lead measurement tools including a Brand Health Tracker.
  • Stay Up-to-Date on Industry Trends: Guide future-facing initiatives by staying up to date on convenience, fuel, nicotine, food & beverage (QSR) trends, competitive, and market intelligence.
  • Advocate for Consumer Insights: Advocate for Consumer Insights and Marketing Intelligence function by developing strong internal relationships.
Requirements
  • Experience in Consumer Insights: 5+ years of experience in consumer insights role including experience in syndicated data analysis and quantitative and qualitative research.
  • Vendor and Project Management: Experience in vendor and project management.
  • Strategic Thinking and Problem-Solving: Strategic-thinker and problem-solver with strong analytical skills and ability to synthesize data into clear, actionable insights and recommendations.
  • Excellent Communication Skills: Excellent written and verbal communication skills.
  • Project Management: Meticulous and highly organized with strong project management capabilities.
  • Technical Skills: Advanced Excel and PowerPoint skills required.
  • Collaboration and Adaptability: Proactive with a self-starter mentality, strong collaborator and collaborative nature, agility to adapt with shifting priorities and comfortable with ambiguity.