Director of Product and Service Line Marketing

5 days ago


Chicago, Illinois, United States Aspen Dental Full time

About Aspen Dental

Aspen Dental is a leading retail healthcare business support organization in the U.S., providing comprehensive centralized business support services to power the impact of its five consumer-facing businesses. With a deep community of experts, tools, and resources, Aspen Dental is committed to delivering high-quality consumer healthcare experiences at scale.

Job Summary

We are seeking an experienced and highly motivated Director of Product and Service Line Marketing to lead the product and marketing strategy and execution for specific service lines at Aspen Dental. This role will be primarily focused on Aspen Dental's largest service line – tooth replacement.

Key Responsibilities

  • Develop and execute comprehensive marketing strategies and plans to drive awareness, increase market share, and attract and retain customers.
  • Partner with teams across the organization to define overall product and service line priorities and deliver on business results.
  • Conduct market and competitor analysis to identify trends and understand what competitors are doing and why they are winning with consumers.
  • Monitor business performance and develop action plans to address opportunities and improve the customer funnel.
  • Build strong relationships with Aspen stakeholders across operations, clinical, and commercial to drive the business.
  • Improve effectiveness and the ROI of marketing investments through optimization in partnership with shared services.
  • Identify opportunities to innovate and differentiate our product offering, including new products, value-added services, product features, and experiences.
  • Develop and execute GTM strategy for new products/offering to effectively bring to market.
  • Drive product branding, naming, and promotional strategy.
  • Define and articulate value proposition, specific product positioning, and compelling messaging that effectively communicates benefits to target patients and differentiates from competitors.
  • Own the service line customer experience; develop messaging and priorities by channel and part of the journey and work with channel partners to execute across media assets, social media, web experience, and CRM journeys.
  • Drive the creation of service line marketing collateral and content, working with marketing partners.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or related field. Advanced degree is a plus.
  • Minimum 10 years of experience in brand management, marketing strategy, product marketing, or related roles, preferably within the dental or healthcare industry.
  • Proven track record of developing and executing successful product marketing strategies.
  • Experience developing and bringing a new product offering to market strategically and commercially.
  • Excellent strategic thinking, planning, and execution skills.
  • Ability to analyze performance data and develop actionable insights and opportunities.
  • Exceptional communication and presentation abilities.
  • Experience managing teams, collaborating cross-functionally, and working in a matrix organization.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
  • Entrepreneurial; takes ownership, innovates, and drives amidst ambiguity.
  • Desire to be part of a growth-oriented team and culture.

What We Offer

Starting salary: $175,000-195,000/yr, plus up to 25% bonus opportunity.

Position will be hybrid (3 days in-office, located at 800 W Fulton).



  • Chicago, Illinois, United States SpotOn: Product Full time

    Job OverviewAt SpotOn, we empower restaurants and small enterprises to thrive through adaptable payment solutions and software technology, supported by dedicated professionals who genuinely care. Our comprehensive tools, from intuitive point-of-sale systems to integrated management solutions, are crafted to enhance profitability and improve experiences for...


  • Chicago, Illinois, United States SpotOn: Product Full time

    Job OverviewAt SpotOn, we empower restaurants and small enterprises to thrive through adaptable payment solutions and software technology, supported by dedicated professionals who genuinely care. Our offerings, from integrated point-of-sale systems to comprehensive restaurant management tools, are crafted to enhance profitability and improve experiences for...


  • Chicago, Illinois, United States Tbwa ChiatDay Inc Full time

    About the RoleWe are seeking an experienced and strategic Senior Director of Product Marketing to lead our newly created product marketing function and build out our capabilities and team.Key ResponsibilitiesTeam Leadership: Hire, train, develop and mentor a high-performing product marketing team, fostering a culture of innovation and excellence.Go-to-Market...


  • Chicago, Illinois, United States Tbwa ChiatDay Inc Full time

    About the RoleWe are seeking an experienced and strategic Senior Director of Product Marketing to lead our newly created product marketing function and build out our capabilities and team.Key ResponsibilitiesTeam Leadership: Hire, train, develop and mentor a high-performing product marketing team, fostering a culture of innovation and excellence.Go-to-Market...


  • Chicago, Illinois, United States NinjaTrader Full time

    Job DescriptionNinjaTrader is a leading fintech company with a robust platform and a large user base. We are a growth-stage company that is building innovative products and services to empower active traders.We are seeking an experienced and strategic Senior Director of Product Marketing to lead our product marketing function and build out our capabilities...


  • Chicago, Illinois, United States NinjaTrader Full time

    About the RoleWe are seeking an experienced and strategic Senior Director of Product Marketing to lead our newly created product marketing function and build out our capabilities and team.This role will be responsible for creating the vision and strategy for the team, driving the go-to-market strategy, product positioning, and messaging for our retail...


  • Chicago, Illinois, United States Braze Full time

    At Braze, we have found our people. We're a genuinely approachable, exceptionally kind, and intensely passionate crew.We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside...

  • Market Director

    1 month ago


    Chicago, Illinois, United States Kemper Corporation Full time

    Kemper Auto is looking for a Market Director to join their team in either Chicago, IL or Alpharetta, GA. As a member of the National Distribution Product team, you will focus on driving profit and growth by implementing business and pricing strategies for Kemper's non-standard auto line. Responsibilities include:Work on complex problems/projects where...


  • Chicago, Illinois, United States RRP - Marketing Coordinator Full time

    Job Title: Marketing CoordinatorLocation: Chicago, IL (Hybrid)Reports To: Director of MarketingGeneral Overview: The Marketing Coordinator will play a crucial role in executing all marketing-related functions for Sunda and Blueprint Underground Cocktail Club. Reporting to the Director of Marketing, this role will encompass a wide range of responsibilities,...


  • Chicago, Illinois, United States ABB Full time

    Position OverviewAt ABB, we are committed to tackling global challenges through innovative solutions.Core Values:Our values of care, courage, curiosity, and collaboration, along with a strong emphasis on diversity, inclusion, and equal opportunities, drive our mission to empower individuals in creating sustainable solutions.Your Role:This position reports to...


  • Chicago, Illinois, United States Markel Service Inc. Full time

    About the RoleThis is a senior leadership position responsible for overseeing the growth and profitability of the US Commercial Lines product lines at Markel Service Inc.Key ResponsibilitiesDevelop and implement business strategies to drive growth and profitabilityLead and manage underwriting teams to ensure quality work products and adherence to...


  • Chicago, Illinois, United States The University of Chicago Medicine Full time

    Job Overview The University of Chicago Medicine is seeking a dedicated professional to join our team as the Assistant Director of the Neurosciences Clinics (Neurology and Neurosurgery) . This role is pivotal in enhancing our service line, ensuring we provide exceptional care to patients with a wide range of neurological conditions. Reporting to the...


  • Chicago, Illinois, United States salesforce, inc. Full time

    Job Category: Marketing & CommunicationsAbout Salesforce:We're a leading provider of customer relationship management (CRM) and cloud-based software solutions, empowering businesses to connect with customers in a whole new way. Our core values drive our mission to inspire the future of business and improve the state of the world.Role Description:The Senior...


  • Chicago, Illinois, United States Marketing Management Analytics, Inc. Full time

    About the RoleWe are seeking a highly skilled and experienced Director of Market Research and Insights to join our team at Marketing Management Analytics, Inc. As a key member of our organization, you will play a critical role in driving business growth through data-driven insights and strategic market research.Key ResponsibilitiesLead and consult with...


  • Chicago, Illinois, United States ABB Full time

    Position OverviewAt ABB, we are committed to tackling global challenges through innovative solutions.Core Values:Our principles of care, courage, curiosity, and collaboration, along with a strong emphasis on diversity, inclusion, and equal opportunities, drive our mission to empower individuals in creating sustainable solutions.Role Summary:This position...


  • Chicago, Illinois, United States ABB Full time

    Position OverviewAt ABB, we are committed to tackling global challenges. Our core values of care, courage, curiosity, and collaboration, along with a strong emphasis on diversity, inclusion, and equal opportunities, drive our mission to empower individuals to develop sustainable solutions.This role reports to the Product Marketing Director and involves...


  • Chicago, Illinois, United States ABB Full time

    Position OverviewAt ABB, we are committed to tackling global challenges through innovative solutions.Core Values:Our values of care, courage, curiosity, and collaboration, alongside our commitment to diversity, inclusion, and equal opportunities, drive our mission to empower individuals in creating sustainable solutions.Your Role and ResponsibilitiesThis...


  • Chicago, Illinois, United States ABB Full time

    Position OverviewAt ABB, we are committed to tackling global challenges through innovative solutions.Core Values: Our values of care, courage, curiosity, and collaboration, alongside our dedication to diversity, inclusion, and equal opportunities, drive our mission to empower individuals in creating sustainable solutions.Your Role:This position is under the...


  • Chicago, Illinois, United States NinjaTrader Full time

    NinjaTrader is an investor-backed, growth-stage fintech company with an award-winning platform and over 1.5 million users. We are building products and services that empower active traders to easily analyze and react to data from the world's leading financial markets. Located in Chicago, our unique employee-centric company culture is one that our team finds...


  • Chicago, Illinois, United States Jet Support Services Inc. Full time

    About JSSI For more than 35 years, Jet Support Services, Inc. (JSSI) has been the leading independent provider of maintenance support, advisory services, software, and financial tools to the business aviation industry. With 6,000+ aircraft supported by maintenance programs and software platforms, JSSI leverages this wealth of data, scale, and innovation to...