Product Marketing Associate

2 weeks ago

Chicago, Illinois, United States SpotOn: Product Full time
Job Overview

At SpotOn, we empower restaurants and small enterprises to thrive through adaptable payment solutions and software technology, supported by dedicated professionals who genuinely care. Our offerings, from integrated point-of-sale systems to comprehensive restaurant management tools, are crafted to enhance profitability and improve experiences for both customers and staff.

Recently, SpotOn has achieved notable accolades:

  • Recognized as one of Fast Company's Most Innovative Companies of 2024
  • Honored as a Great Place to Work and Built In's Best Workplaces for three consecutive years
  • Designated as the Best Overall Restaurant POS by NerdWallet
  • Rated as the top point-of-sale (POS) solution for restaurants, bars, retail, and small businesses by Capterra users

We are dedicated to making a significant impact through our rapid growth and commitment to excellence.

Role Summary

In this position, you will collaborate closely with Product, Sales, and Marketing teams to develop products that are essential to our clients' operations. Your role will be pivotal in identifying emerging market opportunities and formulating go-to-market strategies for launching new products and features. You will oversee the development of launch strategies, product positioning, and messaging to enhance sales and deliver greater value to our existing clients. This role offers a unique chance to work across various departments with a high level of ownership, accountability, and visibility to senior management.

Key Responsibilities

  • Establish feedback mechanisms with cross-functional stakeholders to define product scope and assess market fit.
  • Lead go-to-market planning for new launches, including positioning, messaging, competitive analysis, persona development, marketing campaign planning, and sales enablement aimed at driving awareness and adoption.
  • Collaborate with Marketing and Sales teams to execute cross-functional marketing initiatives that align with growth objectives for major product initiatives.
  • Manage product positioning and messaging to facilitate customer acquisition and engagement.
  • Work with Brand and Content teams to create marketing materials and content that support product awareness and customer engagement goals.
  • Develop expertise in the market landscape, identifying competitive advantages and potential market opportunities.
  • Foster positive relationships across the organization, effectively leading cross-functional projects.
  • Monitor, assess, and report performance metrics to internal stakeholders and leadership.

Minimum Qualifications

  • A blend of creative intuition and analytical skills is essential.
  • Proficient in data analysis to evaluate market opportunities and inform pricing strategies.
  • Ability to manage multiple tasks efficiently in a dynamic, fast-paced startup environment.
  • Strong verbal and written communication abilities.
  • Data-driven mindset, capable of setting objectives, measuring outcomes, and utilizing data for decision-making.
  • A genuine passion for the hospitality industry and a commitment to supporting small business growth.

Experience Requirements

  • 1-2 years of experience in Product Marketing Management.
  • 3+ years of relevant experience in marketing, sales enablement, or product development within a startup environment.
  • Experience in SMB marketing and the restaurant sector is advantageous.

Education Requirements

  • A Bachelor's degree is required.

Benefits

At SpotOn, we prioritize our people above all else. While we are recognized for our innovative software and technology solutions, our strength lies in the dedicated individuals behind the technology. We believe in taking care of our employees first, which is why we offer a competitive benefits package that includes:

  • Medical, Dental, and Vision Insurance
  • 401k plan with company matching
  • Equity through Restricted Stock Units
  • Flexible Time Off
  • Volunteer Time Off
  • Employee Resource Groups for Diversity and Inclusion, Women, LGBTQIA+, and other communities
  • Monthly stipend for cell phone and internet
  • Access to LinkedIn Learning and tuition reimbursement up to $2,000 per calendar year

Compensation

  • The base salary range for this role is $100,000 - $120,000.
  • This salary range is one aspect of a competitive compensation package that includes a company stock plan.
  • Offers will be based on the candidate's location and experience.

SpotOn is an equal opportunity employer. Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law.

SpotOn is an e-verify company.

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