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Business Development Director
2 months ago
The Director of Business Development will play a crucial role in driving the growth and expansion of Pacific Sky Recovery Center's business. This individual will be responsible for establishing and coordinating all business development and marketing functions to ensure facility growth, product/service development, member awareness, communication between facilities and referral sources, quality control, profitability, and operating-cost reduction.
Key Responsibilities- Develop and implement business development programs in support of facility-wide strategic plans to position the facility with a distinct competitive advantage that would increase revenues and profits for the facility.
- Lead a team of highly engaged members through hiring, orienting, performance assessment and management, motivating, training, scheduling, and coaching to meet department goals and ensure effective and efficient department operation.
- Participate in the design and implementation of monthly, seasonal, and annual strategies to enhance census development and evaluate results correspondingly.
- Maintain a schedule of current account information of primary sources including business and industry, EAPs, managed care of clients, physicians/licensed practitioners, and allied health professionals. Reports accounts and contacts weekly to leadership.
- Develop and maintain new account relationships and markets. Targets and creates new strategies for increasing business in highly competitive markets.
- Develop strong relationships with key referral sources. Establishes and sustains a professional rapport with physicians, clinicians, community/professional organizations, commercial insurance companies, public officials, and other health/human services providers. Responds to all business development opportunities.
- Conducts community workshops and seminars and facility tours to educate clients, families, community and other referral sources on programs, services and amenities provided by the facility and provides an opportunity to identify potential referral sources.
- Maintains business development referral/admission records and statistics. Prepares and presents regular reports, identifying trends, additional referral opportunities and obstacles to retention and growth.
- Represents the facility at Chamber of Commerce, civic and professional functions and communicates mission in all outreach interactions. Acts as a liaison between the facility, referral sources and the public to further the goals and positive, professional image of the facility.
- Collaborates closely with facility discharge planners, social workers, case managers, physicians and management, as well as provide education staff to generate referral sources.
- Builds strong collaborative relationship with admissions/intake to manage leads from referral sources ensuring efficient admissions process for clients.
- Collaborates with facility and division leaders, to evaluate, analyze and interpret market utilization data for facility service lines.
- Evaluates, analyzes and interprets market demographics, including population, age, gender, race and projected trends for client populations.
- Completes end of month reporting, Business Development section of Monthly Operating Report (MOR) and end of quarter and year reporting.
- Completes yearly Strategic Plan in collaboration with facility staff and Regional Directors of Business Development.
- Bachelor's Degree in a behavioral health area, marketing, business administration or related field. Master's degree preferred.
- Five or more years' related experience in healthcare business development and marketing role required, preferably in behavioral health or chemical dependency field.
- Good understanding of the local market and referral base.
- Ability to create and develop referral sources.
- Knowledge of psychiatric and chemical dependency treatments.
- Well-developed and effective relational skills.
- Must have and maintain a valid driver's license and clean driving record, maintain automobile insurance coverage and have access to an automobile, where facility requires.
