Multicultural Marketing Strategist

4 days ago

Salt Lake, Utah, United States Deseret Book Full time
About the Role

Deseret Book is seeking a highly skilled Multicultural Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing targeted marketing strategies to promote our multicultural content, products, and campaigns for the U.S. multicultural market.

Key Responsibilities
  • Identify and develop audiences with a focus on addressing needs within the multicultural communities
  • Leverage research methods to understand multicultural communities and activating insights to inform marketing strategies and execution
  • Collaborate with creative and graphic design team to ensure marketing materials resonate with and reach our multicultural communities
  • Develop multicultural marketing strategies and plans that align overall campaign themes while effectively speaking to a multicultural communities
  • Establish and nurture relationships with diverse influencers nationwide to better engage our U.S. multicultural audiences
  • Utilize social media and other owned/shared platforms to promote our content
  • Monitor and analyze reports and data of multicultural specific campaigns and efforts
  • Work collaboratively with the Product and Marketing teams, and other specialists
  • Oversees the calendar, flow, and customer facing aspects of Deseret Book's Cultural Celebrations in collaboration with the Multicultural Product & Experience Specialists
Requirements
  • Proficiency working with and understanding other cultures
  • Proficient understanding of doctrine/history of the church as well as local culture
  • Proficiency in developing and executing marketing campaigns and strategies
  • Degree in communications, marketing, business, or related field
  • Proficiency working with social media and other digital platforms
  • High level of organization and time management; able to deliver timely results
  • Able to manage multiple projects/deadlines/relationships at once
  • Clear and consistent communications skills (speaking, writing, listening)
  • Ability to manage and solve conflicts as they arise
About Deseret Book

Deseret Book is a mission-driven company building a culture that encourages diversity in thought, and product and experiences. Our mission is to create, publish, and deliver products that cultivate stories worth telling, questions worth exploring, and beauty worth sharing. We're a company that understands each person we engage with is seeking something to help them find peace and comfort, learn, grow, and bring more light and spiritual truth into their lives.

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