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Research and Data Strategist
2 months ago
Visit Salt Lake is a dynamic organization that is capitalizing on the city's incredible growth and ambitious vision. We are seeking a highly skilled individual to represent the organization as a Director of Research and Data Analysis, working closely with stakeholders, executives, and government officials.
This role will play a crucial part in understanding and optimizing visitor behavior by studying trends and developing measurements of the community's economic impact from these visitors.
Key Responsibilities- Develop and Implement Market Research Plans: Design and execute comprehensive market research plans to gather insights and report on visitor behaviors, preferences, and trends across segments of the economy.
- Manage Research Methodologies: Oversee the methodology of agencies leading primary and secondary research, including surveys, focus groups, competitive analysis, economic impact, jobs supported by tourism, and industry benchmarking.
- Collaborate with Stakeholders: Work with agencies, partners, and stakeholders to develop and manage economic impact calculations for specific programs of work across segments and gain buy-in from stakeholders.
- Analyze Convention Booking Patterns: Examine convention booking patterns and trends to identify opportunities for market growth.
- Provide Insights and Recommendations: Offer data-driven insights and recommendations to optimize convention sales strategies and enhance booking performance.
- Develop Targeted Marketing Campaigns: Collaborate with the sales team to develop targeted marketing campaigns based on booking data.
- Monitor Competitor Activity: Analyze competitor activity in the convention market and adjust strategies accordingly.
- Analyze Quantitative and Qualitative Data: Examine quantitative and qualitative data to identify market opportunities, challenges, and emerging trends.
- Align Research Findings with Strategic Goals: Collaborate with senior leadership to align research findings with the organization's strategic goals and objectives.
- Develop and Present Strategic Reports: Create and present strategic reports and presentations to stakeholders, highlighting key insights and actionable strategies.
- Oversee Data Management: Oversee the collection, storage, and management of market research data, ensuring data integrity and accuracy.
- Utilize Advanced Analytical Tools: Utilize advanced analytical tools and software to analyze large datasets and generate insights.
- Stay Up-to-Date with Market Research Methodologies: Maintain up-to-date knowledge of market research methodologies and best practices.
- Engage with External Partners: Engage with external partners, industry experts, and research vendors to enhance research capabilities and resources.
- Represent the Organization: Represent the organization at industry conferences, seminars, and workshops to stay abreast of industry developments.
- Ensure Research Outputs are Accessible: Ensure that all research outputs are accessible, user-friendly, and tailored to the needs of different audiences.
This role reports directly to the Chief Financial Officer and works closely with Visit Salt Lake leadership, particularly C-Suite, Finance, Sales, and Marketing Departments.
Qualifications- Bachelor's Degree in a Relevant Field: A Bachelor's degree in Finance, Business, Economics, Market Research, Statistics, or a related field; a Master's degree is not required but preferred.
- Minimum of 3 Years of Experience: Minimum of 3 years of experience in economics, finance, market research, and data analysis, with experience within the tourism or hospitality industry preferred but not required.
- Proven Experience in Market Research: Proven experience in developing and implementing market research plans and methodologies.
- Strong Analytical Skills: Strong analytical skills and proficiency in using advanced analytical tools and software.
- Excellent Communication Skills: Excellent communication and presentation skills, with the ability to convey complex data insights effectively.
- Collaboration and Project Management: Demonstrated ability to collaborate with stakeholders and manage external research agencies, with strong project management skills and the ability to manage multiple priorities.
- Knowledge of Industry Trends: Knowledge of industry trends, competitor activities, and emerging market opportunities.
- Experience with ROI Calculations: Experience in developing and managing ROI calculations for marketing programs.
- Detail-Oriented: Detail-oriented with a commitment to data integrity and accuracy.