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Brand Content Strategist
2 months ago
About Us:
Since 1977, Gregory Mountain Products has established itself as a leading name in the outdoor sector, with our products available in over 45 countries worldwide.
We are recognized as a premier provider of backpacking, hiking, everyday adventure, and active travel gear.Our philosophy centers around the belief that exploration embodies the spirit and determination to shape your life as you envision it, and our mission is to create reliable gear that supports your journey.
Over the years, we have garnered numerous accolades for innovation and product excellence, but our greatest achievement lies in the countless adventures our packs have accompanied, contributing to joyful experiences for millions.
Key Responsibilities:
The Brand Content Manager will be essential in shaping and articulating the voice, image, and narrative of Gregory Mountain Products.
This role involves developing impactful marketing narratives and materials for the wholesale sector, alongside campaigns that align with our branding strategy for both wholesale and direct-to-consumer channels.
Responsibilities include conducting market research and trend analysis to inform the marketing strategy and offering insights on effectively reaching our target audience.
The Brand Content Manager collaborates closely with the Product Line Management team, serving as a vital link between the two departments.
This position is ideal for an enthusiastic individual who thrives in the fast-paced realm of outdoor content and campaign development, eager to advocate for our brand's ethos, products, and values through strategic content and campaigns.
Preferred Qualifications:
Bachelor's degree in Marketing, Communications, or a related discipline.
Demonstrated experience in content management, brand storytelling, or campaign development.
5+ years of experience in content creation and marketing execution roles.
Exceptional written and verbal communication skills.
Meticulous attention to detail with the ability to manage multiple projects concurrently.
Understanding of photography and videography, along with creative compositional skills.
Proven ability to independently advance projects, prioritize tasks, and meet deadlines.
A sense of curiosity and passion for the outdoor industry.
Why You Will Appreciate Working Here:
Our North America office is situated near the Wasatch Mountains, providing our close-knit team with unparalleled access to premier hiking, biking, fishing, skiing, and snowboarding opportunities.
With panoramic views and open windows, you can enjoy the invigorating atmosphere of the mountains surrounding you.
We take pride in our culture at Gregory, and we want to share it with you.
The work environment is vibrant and collaborative, offering numerous learning opportunities. We embrace a work-hard, play-hard ethos while supporting a healthy work/life balance.Our high employee retention rate and experienced team reflect the ample opportunities for professional growth and development.
We are fortunate to be part of Samsonite, a global leader in the travel industry, which provides us with financial stability and enables us to offer competitive salaries and excellent benefits.
Ultimately, we value each member of our team and their contributions.
Our Core Values:
As a product-driven organization, we prioritize high-quality design, craftsmanship, materials, and responsible sourcing.
We are committed to protecting our outdoor environments and the planet's future, actively pursuing environmentally conscious innovations and taking measurable steps to reduce our overall impact.
We recognize the significant physical and mental health benefits derived from outdoor activities and strive to inspire without intimidation, welcoming adventurers of all backgrounds.Our passion motivates us to ensure that every product reflects our hands-on, innovative approach to curating new ideas, materials, and technologies that are distinctly Gregory.
This mission of ingenuity and passion permeates all aspects of our company, shaping our interactions with customers, consumers, and the community.Regardless of how our consumers define adventure or where their curiosity leads them, our role is to enhance and empower their experiences.
Gregory is an equal opportunity employer dedicated to fostering a workplace where all applicants, associates, customers, and individuals are treated with dignity and respect, free from unlawful harassment, discrimination, or retaliation.
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