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Senior Public Relations and Marketing Coordinator
2 months ago
The Senior Marketing and Communications Specialist will play a crucial role in shaping and executing marketing strategies, coordinating community engagement initiatives, and tracking the effectiveness of promotional campaigns. This position serves as a vital link between marketing consultants and internal teams.
Key Responsibilities:
- Collaborate with the VP of Community Integration & Impact to develop and implement marketing and communication strategies.
- Lead or assist in capital campaigns, establishing priorities and managing prospect lists.
- Oversee photography and videography projects, creating a comprehensive repository of visual content.
- Engage with state and local officials to enhance outreach efforts.
- Work alongside the VP and marketing consultants to establish tracking systems for marketing initiatives.
- Assist in the development and management of the marketing budget.
- Act as the internal project manager for various marketing and communication projects.
- Evaluate and update all marketing materials and promotional tools.
- Foster relationships with local media to enhance visibility for programs and services.
- Coordinate community outreach events, ensuring adequate staffing and participation.
- Support the InterCommunity Ambassador Program, promoting community engagement.
Qualifications:
- Bachelor's degree in marketing, communications, or a related field, or five years of relevant experience.
- Experience in a marketing or communications role is preferred.
- Exceptional communication and organizational skills.
- Strong analytical and problem-solving abilities.
- Familiarity with CRM tools and software is advantageous.
- Proficiency in Microsoft Office Suite.
This role offers an opportunity to contribute to meaningful community initiatives while working in a supportive and dynamic environment.