PPC Campaign Manager

2 weeks ago


Reno, Nevada, United States LegalMatch Full time
Job Overview

We are looking for a skilled PPC Campaign Manager to enhance our marketing efforts at LegalMatch. In this role, you will take charge of developing and refining PPC initiatives across various digital platforms, including Google Ads and Bing Ads, as well as social media outlets. Collaborating closely with our marketing department, you will help formulate strategic PPC plans aimed at boosting website traffic, elevating conversion rates, and optimizing return on investment.

This position requires in-office attendance.

Key Responsibilities
  • Design, implement, and fine-tune PPC campaigns across diverse platforms such as Google Ads, Bing Ads, and social media.
  • Perform keyword analysis and enhance ad content to elevate campaign effectiveness.
  • Track and evaluate campaign metrics to pinpoint opportunities for enhancement.
  • Establish conversion tracking systems and leverage data for informed decision-making.
  • Work in tandem with the marketing team to ensure PPC strategies align with broader marketing goals.
  • Keep abreast of the latest trends and best practices in digital advertising.
Qualifications

To excel in this position, candidates should possess:

  • Experience in a PPC Specialist role or a comparable position.
  • In-depth understanding of PPC platforms such as Google Ads and Bing Ads.
  • Expertise in managing and optimizing PPC campaigns effectively.
  • Capability to conduct keyword research and refine ad copy.
  • Strong analytical skills with the ability to interpret campaign data for optimal results.
  • Excellent communication and teamwork abilities.
  • Google Ads certification is advantageous.
  • A Bachelor's degree in Marketing, Advertising, or a related discipline.

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