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PPC Campaign Manager

2 months ago

Reno, Nevada, United States LegalMatch Full time
Position Overview

We are looking for a skilled Digital Advertising Specialist to become a vital part of our innovative team at LegalMatch. In this role, you will take charge of managing and enhancing PPC campaigns across a variety of platforms, including Google Ads, Bing Ads, and social media outlets. Collaborating closely with our marketing department, you will develop effective PPC strategies aimed at driving traffic, boosting conversions, and maximizing return on investment.

This position requires in-office attendance.

Key Responsibilities:

  • Design, manage, and refine PPC campaigns across diverse platforms, including Google Ads and Bing Ads.
  • Perform keyword research and enhance ad copy to elevate campaign performance.
  • Monitor and analyze campaign metrics to pinpoint areas for enhancement.
  • Implement conversion tracking and leverage data for informed decision-making.
  • Work in conjunction with the marketing team to ensure PPC initiatives align with broader marketing goals.
  • Stay informed about industry trends and best practices in digital advertising.

Qualifications:

To excel in this position, candidates should possess:

  • Previous experience in a PPC Specialist role or a similar capacity.
  • In-depth knowledge of PPC platforms such as Google Ads and Bing Ads.
  • Expertise in managing and optimizing PPC campaigns effectively.
  • Capability to conduct keyword research and refine ad copy.
  • Strong analytical skills to interpret campaign data and drive outcomes.
  • Excellent communication and teamwork abilities.
  • Google Ads certification is advantageous.
  • A Bachelor's degree in Marketing, Advertising, or a related discipline.