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Social Media Marketing Manager

2 months ago

Reno, Nevada, United States Atlantis Casino Resort & Spa Full time
Job Summary

We are seeking a highly skilled and experienced Social Media Marketing Manager to join our team at Atlantis Casino Resort & Spa. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive social media strategy that drives engagement, increases brand awareness, and attracts new customers.

Key Responsibilities
  • Content Creation: Develop and implement a content calendar that showcases our brand's unique personality and resonates with our target audience.
  • Social Media Management: Manage our social media presence across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
  • Community Engagement: Foster a strong online community by responding to comments, engaging with followers, and monitoring social media conversations about our brand.
  • Analytics and Reporting: Track and analyze social media metrics to measure the success of our campaigns and identify areas for improvement.
  • Collaboration: Work closely with our marketing team to develop and execute integrated marketing campaigns that drive traffic and conversions.
  • Brand Awareness: Develop and implement strategies to increase brand awareness and establish our brand as a thought leader in the industry.
  • Competitor Analysis: Conduct regular competitor analysis to stay ahead of the competition and identify new opportunities for growth.
  • Staying Up-to-Date: Stay current with the latest social media trends, best practices, and platform updates to ensure our social media strategy remains effective and efficient.
Requirements
  • 2-4 years of experience in social media marketing and content creation.
  • Excellent critical thinking, interpersonal, communication, time-management, and problem-solving skills.
  • Ability to use social media for impressions and brand awareness.
  • Excellent knowledge of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
  • Understanding of social media KPIs, web traffic metrics, and SEO.
  • Familiarity with publishing and web design.
Preferred Qualifications
  • Social Media/Digital marketing certified.
  • BA or BS Degree in business, marketing, or other related specialized field.
What We Offer
  • Comprehensive benefits (medical, dental, vision, supplemental coverage).
  • 401K retirement savings plan + discretionary match.
  • Education Tuition Reimbursement Program.
  • Paid Vacation.
  • Holiday Pay.
  • Recreation/Fitness Discounts.
  • Weekly Resort Prizes.
  • Career Development and Training Workshops.
  • FREE daily meal.
  • Internal Advancement.