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Head of Growth Marketing Strategy
2 months ago
Overview
KPS3 is a dynamic agency focused on delivering exceptional marketing solutions. Our growth marketing encompasses SEO, SEM, digital and traditional advertising initiatives, along with comprehensive data tracking and analysis.
Position Summary
This role is pivotal in shaping and overseeing search strategies and integrated marketing campaigns that resonate with our clients' objectives, ultimately driving their business success.
Key Responsibilities
1. **Leadership and Team Development**
- Mentor and cultivate your team, providing clear expectations, timely feedback, and collaborative opportunities.
- Partner with senior leadership to enhance departmental growth.
2. **Strategic Oversight**
- Lead the strategy, management, and optimization of advertising campaigns across various platforms, including Google Ads, social media, and traditional media.
- Align media strategies with client KPIs and spearhead campaign optimization efforts.
3. **SEO Strategy Development**
- Formulate and execute robust SEO strategies, establishing and measuring against relevant KPIs.
- Conduct comprehensive audits of websites to identify SEO and content enhancement opportunities.
4. **Client Engagement**
- Foster strong relationships with clients, ensuring that your team also builds and maintains these connections.
- Prepare and deliver detailed strategies and reports to clients, highlighting key insights and actionable recommendations.
5. **Industry Awareness**
- Stay informed on industry trends and changes, sharing insights with your team and clients.
- Collaborate across departments to create integrated marketing plans for our diverse clientele.
Qualifications
- 7+ years of experience in a high-growth, performance-oriented environment.
- 3+ years of management experience with a proven track record of developing team members.
- Strong analytical, communication, and strategic thinking skills.
- Expertise in SEO and media strategy across multiple platforms.
Preferred Skills
- Proficiency in Google Ads, Bing Ads, and social media advertising.
- Familiarity with analytics tools such as Google Analytics and SEMrush.
- Experience with marketing automation platforms is a plus.
About KPS3
KPS3 is a multifaceted agency that combines branding, public relations, and innovative digital marketing. We pride ourselves on our reputation for excellence and our commitment to employee satisfaction, which translates into outstanding client service.