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Digital Marketing Specialist

2 months ago

Reno, Nevada, United States LegalMatch Full time
Job Overview

We are seeking a highly skilled Digital Marketing Specialist to join our team at LegalMatch. As a Digital Marketing Specialist, you will be responsible for managing and optimizing PPC campaigns across various platforms to drive traffic, increase conversions, and maximize ROI.

This role will involve working closely with our marketing team to understand the objectives and develop effective PPC strategies. You will be responsible for creating, managing, and optimizing PPC campaigns across multiple platforms, including Google Ads, Bing Ads, and social media channels.

Key Responsibilities:

  • Develop and implement PPC campaigns to achieve business objectives
  • Conduct keyword research and optimize ad copy to improve campaign performance
  • Monitor and analyze campaign data to identify areas for optimization and improvement
  • Implement conversion tracking and utilize data to make data-driven decisions
  • Collaborate with the marketing team to align PPC campaigns with overall marketing objectives
  • Stay up-to-date with industry trends and best practices in PPC advertising

Requirements:

  • Prior experience as a Digital Marketing Specialist or similar role
  • Strong knowledge of PPC platforms (Google Ads, Bing Ads, etc.)
  • Proficiency in managing and optimizing PPC campaigns
  • Ability to conduct keyword research and optimize ad copy
  • Analytical mindset and ability to interpret campaign data to drive results
  • Excellent communication and collaboration skills
  • Google Ads certification is a plus
  • Bachelor's degree in Marketing, Advertising, or a related field