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Search Engine Marketing Expert

2 months ago

Reno, Nevada, United States LegalMatch Full time
Job Overview

We are looking for a skilled Digital PPC Specialist to become a vital part of our innovative team at LegalMatch. In this role, you will oversee and enhance PPC initiatives across diverse platforms including Google Ads, Bing Ads, and various social media outlets. Your collaboration with our marketing team will be essential in grasping our goals and crafting effective PPC strategies aimed at boosting traffic, enhancing conversions, and optimizing return on investment.

This position is based in an office environment.

Key Responsibilities
  • Develop, manage, and refine PPC campaigns across a variety of platforms such as Google Ads, Bing Ads, and social media.
  • Perform keyword analysis and enhance ad copy to elevate campaign effectiveness.
  • Track and evaluate campaign metrics to pinpoint opportunities for enhancement.
  • Establish conversion tracking and leverage data for informed decision-making.
  • Work closely with the marketing team to ensure PPC efforts align with broader marketing goals.
  • Keep abreast of industry developments and best practices in PPC advertising.
Qualifications

To excel in this position, you should possess:

  • Experience in a PPC Specialist role or a comparable position.
  • In-depth understanding of PPC platforms (Google Ads, Bing Ads, etc.).
  • Expertise in managing and enhancing PPC campaigns.
  • Capability to conduct keyword research and refine ad copy.
  • Strong analytical skills with the ability to interpret campaign data for optimal results.
  • Excellent communication and teamwork abilities.
  • Google Ads certification is advantageous.
  • A Bachelor’s degree in Marketing, Advertising, or a related discipline.