Senior Media Buyer

6 days ago

Pasadena, California, United States Neilson Financial Services Full time
Job Description

The Senior Media Buyer (Lead Generation) is a key role within Neilson Financial Services, responsible for developing and implementing targeted paid social media strategies focused on lead generation and performance metrics within the Australian market.

Key Responsibilities:
  • Lead Generation Focused Strategies: Develop and execute paid social media strategies with a primary focus on lead generation, conversion optimization, and achieving high-performance metrics.
  • Performance Driven Campaign Management: Oversee the creation, execution, and optimization of ad campaigns, rigorously focusing on performance indicators such as CPA, CPL, and ROI, ensuring content is optimized for the Australian market.
  • Data-Driven Analytics and Reporting: Utilize advanced analytics to monitor, analyze, and report on campaign performance with an emphasis on lead generation metrics, making data-informed decisions to continuously optimize campaigns.
  • Budget Allocation for Performance: Manage budgets for social media advertising, ensuring resources are effectively allocated to reach bilingual audiences.
  • Collaboration and Coordination: Collaborate with brand, compliance, and other teams to create marketing campaigns and ensure alignment with overall business objectives and comply with Australian regulations.
  • Market and Competitive Research: Maintain an up-to-date understanding of the Australian digital landscapes, focusing on trends and tactics that drive lead generation and conversion optimization.
Requirements:
  • Education: Bachelor's degree in marketing, communications, or a related field, with a strong preference for specialization in digital marketing or performance marketing.
  • Experience: Proven track record in paid social media marketing with a clear focus on lead generation, performance marketing, and conversion optimization, specifically within the Australian market.
  • Skills: Expertise in utilizing social media platforms (TikTok, Meta, etc.), and digital advertising tools to drive leads and sales, with a strong focus on performance analytics and optimization.
  • Attributes: Results-oriented individual with a passion for achieving tangible business outcomes through digital marketing efforts, adaptable and innovative, with a continuous improvement mindset focused on performance optimization.

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