Digital Media Buyer

6 days ago

Pasadena, California, United States The Chop Shop Full time
Job Description

Company Overview

The Chop Shop is a leading search arbitrage specialist, dedicated to identifying and removing inefficiencies between digital publishers and networks to maximize customer monetization. Our team consists of passionate entrepreneurs and industry veterans who have built and managed multiple million-dollar companies, as well as over 100 talented engineers, ad creators, product and project managers, data scientists, and buy and sell-side experts.

Job Summary

We are seeking a highly skilled Digital Media Buyer - Social Media to join our team. As a key member of our Digital Media Buying team, you will be responsible for planning, launching, and executing digital ad campaigns to drive revenue and ROI via search arbitrage. You will also be responsible for testing, monitoring, and flawlessly executing Paid Social tactics to optimize campaigns, manage budgets, analyze data, and extrapolate insights.

Key Responsibilities

  • Plan, launch, and execute digital ad campaigns to drive revenue and ROI via search arbitrage
  • Test, monitor, and flawlessly execute Paid Social tactics to optimize campaigns, manage budgets, analyze data, and extrapolate insights
  • Identify new opportunities to drive revenue and profitability within Native and Social Media advertising opportunities
  • Conduct A/B testing of ads and landing pages to continue to refine and improve conversion
  • Extract campaign data & generate reports that summarize campaign performance to provide further actionable insights
  • Present campaign performance reports to direct and cross-functional teams
  • Stay informed on emerging technologies and trends related to paid social and digital marketing best practices to help contribute innovative and strategic ideas to the team
  • Work collaboratively with cross-teams (Paid Social, Display, Native) when developing campaign strategy and evaluating performance

Requirements

  • 2+ years of experience in digital marketing/advertising directly related to social media (Meta, TikTok, etc.) with an emphasis on direct response campaigns (CPA, CPL, CPC, ROI, ROAS)
  • Bachelor's degree in marketing or a qualitative field such as economics, math, statistics, finance, etc.
  • Hands-on campaign and optimization experience
  • Thorough understanding of real-time bidding auctions and bid strategies
  • Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing
  • Excellent organizational skills and the ability to juggle multiple responsibilities
  • Exceptional analytical abilities with a high attention to detail
  • An independent worker with strong time management and organization skills
  • The ability to identify trends and turn data into actionable business insights and hypotheses
  • Self-starter mentality with drive to succeed
  • Strong proficiency in Microsoft Excel

What We Offer

  • Competitive salary + bonus
  • Hybrid work environment
  • Generous PTO + company holidays
  • Open sick time
  • Up to 90% covered Medical, Dental, Vision for employees
  • Tasty office lunches
  • 401k with match
  • Health & Dependent Care Flex Spending Account
  • Paid professional development
  • Leadership & growth opportunities
  • Virtual company and team building events

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