Lead Marketing Strategist
2 weeks ago
About Us:
Narrative Ads is a rapidly expanding digital video marketing agency, collaborating with a diverse array of e-commerce brands. Since our inception in 2019, we have partnered with some of the leading consumer brands, and as we continue to grow, we are eager to bring on more skilled professionals.
Our Mission:
We specialize in producing and meticulously testing numerous video advertisements for our clients, enhancing their marketing strategies across various social media platforms, including Facebook, Instagram, TikTok, YouTube, and beyond. Our team is essential to the growth of many prominent direct-to-consumer businesses.
The Opportunity:
We are seeking a Senior Marketing Manager to take on a pivotal role within our organization. This position entails cultivating relationships and driving profitable growth for over 10 clients. You will be instrumental in defining the future of our performance creative strategy, ensuring we meet or surpass client objectives. Our clientele includes some of the highest-spending advertisers on Meta, making relevant experience a key requirement.
Key Responsibilities:
- Gain a comprehensive understanding of client requirements, their business landscape, unique positioning, and industry dynamics.
- Act as the primary liaison between our internal teams and external partners, serving as the main point of contact for assigned accounts.
- Oversee timelines and deliverables in collaboration with relevant peers and stakeholders.
- Work closely with our campaign and creative teams to analyze and brainstorm growth strategies.
- Collaborate with our data team to create client-facing reports and conduct analyses that yield actionable insights.
- Enhance and maintain client relationships through consistent communication via various channels.
- Proactively identify opportunities to drive growth from existing channels and broaden partnership scopes.
- Ensure precise performance tracking and compliance with advertising standards and best practices.
- Stay informed about industry trends and developments relevant to our portfolio.
Qualifications:
- 6+ years of experience in digital advertising or e-commerce, particularly on Meta, TikTok, and/or YouTube.
- Demonstrated success in utilizing Paid Social as an acquisition channel, including familiarity with industry trends, experimentation, A/B testing, and technical campaign management.
- Exceptional interpersonal communication and presentation abilities.
- Proven history of effective strategic planning and execution.
- Capability to thrive in a fast-paced, collaborative environment.
- Ability to prioritize tasks, balancing long-term strategic goals with immediate needs.
- Strong analytical skills, with the capacity to interpret data and extract actionable insights.
- Proactive mindset and the ability to initiate projects independently.
Personal Attributes:
- Passionate and Inquisitive: A genuine enthusiasm for social media and digital marketing, coupled with a desire for continuous learning.
- Collaborative Spirit: You excel in team-oriented environments and are eager to contribute to collective success.
- Self-Motivated: Initiative and the ability to advance projects independently are highly valued traits.
- Flexible: Comfortable in a dynamic setting, you can adapt quickly and embrace the evolving nature of our work.
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