Manager of Regional Trade Marketing Initiatives
2 weeks ago
As the Regional Trade Marketing Manager, you will play a pivotal role in shaping the marketing strategies that align with our sales objectives. This position involves managing the trade marketing budget effectively while ensuring that our brand presence is enhanced across various retail channels.
Key Responsibilities:
1. Develop and implement a comprehensive trade marketing strategy that supports sales and marketing goals.
2. Elevate brand visibility and campaign execution through meticulous in-store planning and monitoring, ensuring alignment with annual marketing priorities.
3. Spearhead channel-specific marketing initiatives tailored for designated retailers.
4. Design and execute impactful trade promotions and in-store campaigns in collaboration with marketing and sales teams.
5. Innovate activation programs with partners to boost brand recognition.
6. Conduct regular visits to retail locations to ensure brand visibility and adherence to guidelines.
Essential Skills:
Sales Insight:
Proficient understanding of sales processes and the ability to work in synergy with sales and marketing teams to enhance revenue through effective trade marketing.
Collaborative Approach:
Ability to work in partnership with cross-functional teams including sales, marketing, and product development to ensure cohesive strategies and objectives.
Project Coordination:
Strong organizational skills to manage multiple projects and deadlines efficiently.
Retail Acumen:
In-depth knowledge of retail dynamics, including merchandising, shelf placement, and point-of-sale strategies.
Customer Orientation:
Ability to understand and address the needs of customers in the target market to tailor marketing efforts effectively.
Financial Oversight:
Manage the trade marketing budget with a focus on cost-effectiveness and resource allocation. Regularly monitor expenditures and provide updates to senior management.
Company Commitment:
Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. We value diversity and encourage all qualified applicants to apply without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, or any other characteristic protected by law.
Goodyear is a leading global tire manufacturer, employing approximately 74,000 individuals and operating in 57 facilities across 23 countries. Our Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, are dedicated to developing cutting-edge products and services that set industry standards.
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