Senior Manager, Consumer Insights Strategist

7 days ago

Miramar, Florida, United States Adtalem Global Education Full time
Job Description

Opportunity Overview

The Senior Manager, Consumer Insights will provide market research leadership, planning & execution, advanced analytics, and strategic business analysis supporting Adtalem Global Education (ATGE) institutions.

Key Responsibilities

  • Provides expert insights and counsel to internal business partners across the enterprise, as well as to agency and consulting partners based on research findings and a solid understanding of both the consumer and the business.
  • Synthesizes multiple sources of primary and secondary research to develop actionable recommendations which are aligned with company mission and objectives.
  • Acts as primary Consumer Insights contact for institution(s), developing and executing research plans and projects.
  • Translates business questions into research objectives and identifies the best research methodology and vendor to address the issue at hand.
  • Manages research vendors, directs analysis of research findings, and presents findings to audiences spanning junior to executive level.
  • With manager guidance, leads highly complex and advanced analytical studies, including consumer and market segmentation, driver analyses, conjoint/discrete choice, MaxDiff, attitude and usage studies, journey maps, messaging tests, ad tests, focus groups, and one-on-one interviews.
  • Provides input to team responsible for predictive quantitative modeling as needed in areas such as enrollment projections and media channel effectiveness.
  • Ensures research projects are delivered on time, with accuracy, and within budget.
  • Manages multiple projects and priorities independently to support a range of internal and external clients.
  • Integrates research results into annual business and marketing planning processes.
  • Serves as a consumer advocate within the organization, ensuring consumer perspectives are considered in decision-making processes.
  • Stays on top of industry trends, new research methodologies, and emerging technologies. Drives innovation in research techniques and tools to enhance the timeliness, quality and impact of insights.
  • Manages freelance/contract resources and/or junior level direct report(s) as assigned.
  • Performs other duties as assigned.
  • Complies with all policies and standards.

Requirements

  • Bachelor- or Master-level degree in Business, Marketing, or a related discipline such as Psychology, Sociology, or Economics.
  • 10 years in consumer marketing research or related areas, with direct experience with design and analysis of a wide range of qualitative and quantitative research projects.
  • Proven experience in designing and executing research studies that positively impact the business. Full ownership of research projects from start to finish.
  • Strong knowledge of quantitative research methods, statistics and qualitative best practices. Adept at study design, questionnaire development, sample design, tab planning, analysis and reporting.
  • Working knowledge of applied statistical methods including multiple linear and nonlinear regression models, time series analysis, multidimensional scaling and mapping, conjoint, cluster analysis, factor analysis, and choice-based design.
  • Knowledge of industry conventions in data collection and tabulation for survey research including sampling, crosstab analysis, skip patterns, and multivariate weighting.
  • Demonstrated ability to think strategically and influence business decisions.
  • Strong written and interpersonal communication skills, including presentations.
  • An ability to effectively communicate controversial findings.
  • Strong business acumen and negotiating and influencing skills, with capacity to advocate a point of view while maintaining flexibility and respect for differing opinions.
  • Ability to think strategically while understanding tactical implications.
  • Strong analytic and problem solving skills, ability to manage multiple projects and priorities in a fast paced environment.
  • Word, Excel and PowerPoint proficiency.
  • Higher education research experience preferred but not required.
  • Qualtrics and/or other DIY consumer insights program package proficiency desired but not required.

Benefits

Adtalem offers a robust suite of benefits including:

  • Health, dental, vision, life and disability insurance
  • 401k Retirement Program + 6% employer match
  • Participation in Adtalem's Flexible Time Off (FTO) Policy
  • 12 Paid Holidays

Equal Opportunity

Adtalem is an equal opportunity employer and welcomes applications from diverse candidates.

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