Marketing Manager for Product Strategy

2 weeks ago

Boston, Massachusetts, United States Schneider Electric Full time
Position Overview:
We are seeking a Marketing Manager for Product Strategy to spearhead the marketing and launch initiatives for our advanced uninterruptible power supply solutions within the Transactional & Edge sector of Schneider Electric's Secure Power Division. Our offerings are extensively utilized in Smart Home environments, Small & Medium Businesses (SMB), enterprise server rooms, network closets, data centers, and Industrial IoT applications.

Key Responsibilities:
  • Identify target customer segments, comprehend their challenges, and perform customer journey mapping.
  • Craft product and portfolio messaging, positioning, and succinct value propositions tailored to specific personas and market entry strategies.
  • Formulate launch strategies, including planning and timelines, to maximize market impact.
  • Develop marketing and sales enablement materials to assist sales teams and channel partners in effectively promoting products and solutions. This includes, but is not limited to, brochures, sales guides, FAQs, datasheets, social media content, email campaigns, landing pages, web banners, and other digital marketing assets.
  • Collaborate with the Global Strategic Marketing team to co-develop marketing campaigns that narrate compelling stories and showcase customer successes, facilitating the ramp-up of new offerings in various regions.
  • Work alongside the E-commerce team to produce Rich Media Content for Ecommerce syndication across different markets.
  • Partner with product and R&D teams to generate technical documentation such as setup sheets, submittal drawings, 3D renderings, bid specifications, and competitor analyses.
  • Lead video content storyboarding and guide third-party agencies in the creation of videos and lifestyle marketing materials.
  • Oversee the digital journey of the T&E portfolio, including landing pages and product selection pathways.
Qualifications:
  • Bachelor's Degree in Marketing, Communication, or related fields.
  • A minimum of 5 years of experience in product marketing within the B2B sector.
  • Strong understanding of current trends in IT and Data Center markets is preferred.
  • Proven experience in managing and developing marketing programs with measurable results.
  • Exceptional copywriting skills with the ability to translate complex technical concepts into persuasive marketing content with clear value propositions.
  • Demonstrated ability to deliver high-quality marketing materials under tight deadlines.
  • Advanced project management skills and experience working cross-functionally.
  • Effective stakeholder management capabilities.
  • Experience in launching new products from inception to market with a track record of success.
  • Proficiency in Adobe InDesign, Canva, and other design tools.
Company Culture:
At Schneider Electric, we prioritize a culture that fosters inclusion, mastery, purpose, action, curiosity, and teamwork. We are committed to turning sustainability ambitions into actions, and we invite you to join us in making a meaningful impact in the world. Our diverse workforce reflects the communities we serve, and we believe that our differences enhance our strength as a company. We uphold the highest standards of ethics and compliance, ensuring a respectful and safe environment for all employees.

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