Head of Product Marketing Strategy

2 weeks ago

Boston, Massachusetts, United States Pointr Full time
Position Overview

Company Background

Pointr stands at the forefront of indoor positioning technology, dedicated to providing dependable, scalable, and user-friendly location solutions that connect individuals within various environments through Web, Mobile, and Kiosk platforms. Our innovative Deep Location platform has transformed the landscape of indoor navigation, smart building solutions, and IoT applications. With a robust portfolio of Fortune 100 clients spanning 27 countries and over 1,000 buildings, we are poised for significant growth in the coming years.

Core Values

Our success is anchored in three fundamental principles: Ownership, Harmony, and Scale. These values guide our collective efforts as we shape the future of indoor location technology.

Role Summary

Pointr is in search of a proactive Head of Product Marketing Strategy to join our team. This pivotal role will focus on establishing Pointr as a thought leader in the industry while spearheading product communication initiatives. The ideal candidate will possess exceptional storytelling abilities and a robust technical foundation.

Key Responsibilities

  • Lead and mentor a product marketing manager, collaborating to craft and implement a strategic vision for product marketing. Together, create engaging content that resonates with our target audience, including business executives and technical leaders.
  • Produce whitepapers, public relations campaigns, and various marketing materials that position Pointr as a leader in the industry.
  • Oversee our content strategy and calendar, ensuring a steady and impactful flow of content across all platforms.
  • Articulate Pointr's product features and translate them into compelling advantages for potential clients.
  • Work in tandem with R&D, engineering, and customer success teams to ensure unified product messaging.
  • Support sales initiatives in targeted sectors by providing relevant marketing and sales resources.
  • Collaborate closely with the product marketing manager to develop and maintain essential sales materials, including industry-specific presentations and inserts.
  • Manage product launches and significant feature introductions.
  • Gather customer insights and feedback, communicating this information to the development team.
  • Assist the product marketing manager with regular product updates, ensuring consistent engagement with stakeholders.

Qualifications

  • Demonstrated success in marketing enterprise technologies, effectively bridging the gap between engineering and sales.
  • Experience in team management or mentorship is preferred; currently overseeing one individual.
  • Background in product marketing for B2B environments is essential; experience with SaaS products is a plus.
  • Familiarity with software tools such as Jira and Figma is beneficial.
  • A technical background is advantageous.
  • A minimum of five years of experience in product marketing or related fields is required.

What We Offer

  • A supportive and intelligent team environment.
  • A modern and comfortable office space.
  • Flexible hybrid work arrangements.
  • An international and inclusive workplace culture.
  • Competitive salary and attractive stock options.
  • Comprehensive health and dental benefits.
  • Company-sponsored parental leave.
  • 401(k) retirement plan.

Compensation: Competitive base salary plus stock options.

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