Product Marketing Specialist

2 months ago


Boston, Massachusetts, United States Profitero Full time
Job Description

Job Title: Product Marketing Associate

Location: Remote (3x per week in office)

About the Role:

As a Product Marketing Associate at Profitero, you will partner with the Product Marketing Director on product messaging, positioning, sales enablement, case study development, and competitive intelligence for our line of products. You will also serve as the glue between the product teams, sales/account management, and the customer.

Key Responsibilities:

  • Collaborate with Product Managers: Work closely with product managers on the product roadmap, personas, and customer research to ensure alignment and effective product marketing strategies.
  • Develop Messaging Strategy: Contribute to the development of a messaging strategy that differentiates Profitero from competitors and effectively communicates the value proposition of our products and services.
  • Launch Strategies: Work with the Director on launch strategies, including collateral, go-to-market communications, internal training, and communications within Publicis. Responsible for post-launch optimizations and case studies.
  • Global Marketing Team Collaboration: Proactively collaborate across the global marketing team on your product line, including content, events, demand generation, design, and insights to inspire excitement and product understanding.
  • Market Research: Coordinate market research to identify customer needs, trends, and competitor activity. Collaborate across the organization on competitive intelligence, assets, and training.
  • Video Training Programs: Help manage video training programs to teach customers and employees best practices.

Requirements:

  • Experience: 2-3 years of experience in marketing, with ideally 1 year in product marketing or a role that heavily required coordinating.
  • Background: A background in B2B marketing, media, or technology.
  • Skills: Background in writing with visual communication experience and experience with video-based storytelling and script writing (video editing a BIG plus). Experience with presentation design, customer success platforms, email service providers, and website CMS.
  • Personal Qualities: Motivated, self-starter, great storyteller, highly organized, and analytically minded.


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