Email and Mobile Marketing Strategist
7 days ago
We are seeking a highly skilled Marketing Manager, Email and Mobile Campaigns to join our team at Shoe Carnival. This role will be responsible for developing and executing all aspects of email and mobile marketing strategy, from calendar creation and creative brief development to the development and execution of campaigns.
Key Responsibilities- Develop and execute email and mobile marketing campaigns to drive customer engagement and acquisition
- Collaborate with internal and external teams to develop and analyze customer contact strategies, including marketing programs for retention, acquisition, and reactivation
- Lead, plan, develop, and execute all aspects of email and mobile marketing strategy, from calendar creation and creative brief development to the development and execution of campaigns
- Analyze customer and campaign results to provide insights, identify trends, and make recommendations for improvement
- Own and maintain relationships with email platform, mobile marketing platform, and other vendor partnerships related to advancing email and mobile channel capabilities
- Share campaign results and demonstrate subject matter knowledge by developing insights, answering questions, and pitching creative ideas with upper management on a weekly basis
- Analyze, develop, execute, and iterate channel contact, testing, and customer lifecycle program strategies to increase acquisition, retention, lifetime value, and consistent channel growth
- Review current best practices, strategies, and industry standards related to A/B testing, list segmentation, deliverability, CAN-SPAM laws, and TCPA compliance
- Bachelor's Degree and 3+ years of email marketing experience or an equivalent combination of education and experience required (preferably with a multichannel retailer)
- Experience with data-driven marketing and customer segmentation required
- Knowledge of HTML/CSS, SQL, and Google Analytics preferred
- Knowledge of email service platforms and marketing automation (e.g., Salesforce Marketing Cloud, Responsys, etc.) preferred
- Experience working cross-functionally executing a vision through consensus building, negotiation, and data-driven persuasion
- Detail-oriented with the ability to handle various tasks simultaneously under multiple deadlines
- Excellent interpersonal skills and a strong communicator, written and verbal
- Effective problem-solving skills with experience translating data into business and customer insights
- Competitive Pay
- Paid Time Off (Vacation & Sick Time)
- Comprehensive Medical, Dental, & Vision Benefits
- Flexible Spending Accounts
- Life, Disability, and Voluntary Benefits
- Fitness Membership Discounts
- Employee Assistance Program
- 401(k) Retirement Plan
- Employee Stock Purchase Plan
- Employee & Family Discounts
- Relocation Opportunities
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Email and Mobile Marketing Director
7 days ago
Fort Mill, South Carolina, United States Shoe Carnival Full timeAbout the RoleWe are seeking a seasoned Email and Mobile Marketing Manager to join our team at Shoe Carnival. As a key member of our marketing department, you will be responsible for developing and executing our email and mobile marketing strategies to drive customer engagement and loyalty.Key ResponsibilitiesDevelop and execute email and mobile marketing...
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Fort Mill, South Carolina, United States Shoe Carnival Full timeJob Summary:The Marketing Manager, Email and Mobile Campaigns is responsible for developing and executing comprehensive email and mobile marketing strategies to drive customer engagement and retention. This role will work closely with cross-functional teams to create and implement data-driven marketing campaigns that align with the company's overall business...
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Fort Mill, South Carolina, United States Shoe Carnival Full timeJob Summary:The Marketing Manager, Email and Mobile Campaigns will be responsible for developing and executing all aspects of email and mobile marketing strategy, including alignment with the overall CRM and integrated marketing strategy. This role will work collaboratively with internal and external teams to develop and analyze customer contact strategies,...
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Fort Mill, South Carolina, United States Shoe Carnival Full timeAbout the RoleWe are seeking a seasoned Email and Mobile Marketing Manager to join our team at Shoe Carnival. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive email and mobile marketing strategy that drives customer engagement and loyalty.Key ResponsibilitiesDevelop and execute email and mobile...
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Fort Mill, United States Shoe Carnival Full timeAbility to provide world class customer support by adopting and meeting Shoe Carnival's Corporate Core Customer Service Goals. , We're seeking a seasoned Email and Mobile Marketing Manager with an enthusiasm for innovation and a flair for mastering multiple omnichannel Email and Mobile marketing strategies. You will be crucial in driving our iconic brand's...
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Fort Mill, United States Shoe Carnival Full timeAbility to provide world class customer support by adopting and meeting Shoe Carnival's Corporate Core Customer Service Goals. , We're seeking a seasoned Email and Mobile Marketing Manager with an enthusiasm for innovation and a flair for mastering multiple omnichannel Email and Mobile marketing strategies. You will be crucial in driving our iconic brand's...
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