Marketing Manager, Email and Mobile Campaigns

6 days ago

Fort Mill, South Carolina, United States Shoe Carnival Full time

Job Summary:

The Marketing Manager, Email and Mobile Campaigns will be responsible for developing and executing all aspects of email and mobile marketing strategy, including alignment with the overall CRM and integrated marketing strategy. This role will work collaboratively with internal and external teams to develop and analyze customer contact strategies, including marketing programs for retention, acquisition, and reactivation.

Key Responsibilities:

  • Leads, plans, develops, and executes all aspects of email and mobile marketing strategy, from calendar creation and creative brief development to the development and execution of campaigns.
  • Collaborates with internal and external teams for promotional and product planning, customer contact strategy/segmentation and creative content/messaging that aligns to the overall marketing objectives.
  • Continuously analyzes customer and campaign results to provide insights, identify trends, and make recommendations for improvement.
  • Owns and maintains relationships with email platform, mobile marketing platform, and other vendor partnerships related to advancing email and mobile channel capabilities.
  • Shares campaign results and demonstrates subject matter knowledge by developing insights, answering questions, and pitching creative ideas with upper management on a regular basis.
  • Analyzes, develops, executes, and iterates channel contact, testing, and customer lifecycle program strategies to increase acquisition, retention, lifetime value, and consistent channel growth.
  • Reviews current best practices, strategies, and industry standards related to A/B testing, list segmentation, deliverability, CAN-SPAM laws, and TCPA compliance.

Requirements:

  • Bachelor's Degree and 3+ years of email marketing experience or an equivalent combination of education and experience required (preferably with a multichannel retailer).
  • Experience with data-driven marketing and customer segmentation required.
  • Knowledge of HTML/CSS, SQL, and Google Analytics preferred.
  • Knowledge of email service platforms and marketing automation (e.g., Salesforce Marketing Cloud, Responsys, etc.) preferred.
  • Experience working cross-functionally executing a vision through consensus building, negotiation, and data-driven persuasion.
  • Detail-oriented with the ability to handle various tasks simultaneously under multiple deadlines.
  • Excellent interpersonal skills and a strong communicator, written and verbal.
  • Effective problem-solving skills with experience translating data into business and customer insights.

Total Rewards:

  • Competitive Pay
  • Paid Time Off (Vacation & Sick Time)
  • Comprehensive Medical, Dental, & Vision Benefits
  • Flexible Spending Accounts
  • Life, Disability, and Voluntary Benefits
  • Fitness Membership Discounts
  • Employee Assistance Program
  • 401(k) Retirement Plan
  • Employee Stock Purchase Plan
  • Employee & Family Discounts
  • Relocation Opportunities

Shoe Carnival, Inc. is an Equal Opportunity Employer.

  • Marketing Manager, Email and Mobile Campaigns

    2 days ago

    Fort Mill, South Carolina, United States Shoe Carnival Full time

    Job Summary:The Marketing Manager, Email and Mobile Campaigns is responsible for developing and executing comprehensive email and mobile marketing strategies to drive customer engagement and retention. This role will work closely with cross-functional teams to create and implement data-driven marketing campaigns that align with the company's overall business...

  • Email and Mobile Marketing Strategist

    6 days ago

    Fort Mill, South Carolina, United States Shoe Carnival Full time

    About the RoleWe are seeking a highly skilled Marketing Manager, Email and Mobile Campaigns to join our team at Shoe Carnival. This role will be responsible for developing and executing all aspects of email and mobile marketing strategy, from calendar creation and creative brief development to the development and execution of campaigns.Key...

  • Senior Marketing Manager

    6 days ago

    Fort Mill, South Carolina, United States Shoe Carnival Full time

    About the RoleWe are seeking a seasoned Email and Mobile Marketing Manager to join our team at Shoe Carnival. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive email and mobile marketing strategy that drives customer engagement and loyalty.Key ResponsibilitiesDevelop and execute email and mobile...

  • Email and Mobile Marketing Director

    6 days ago

    Fort Mill, South Carolina, United States Shoe Carnival Full time

    About the RoleWe are seeking a seasoned Email and Mobile Marketing Manager to join our team at Shoe Carnival. As a key member of our marketing department, you will be responsible for developing and executing our email and mobile marketing strategies to drive customer engagement and loyalty.Key ResponsibilitiesDevelop and execute email and mobile marketing...

  • Email and Mobile Marketing Associate Manager

    2 weeks ago

    Fort Mill, South Carolina, United States Shoe Carnival Full time

    We are seeking a dedicated professional to deliver exceptional customer support while embodying Shoe Carnival's Corporate Core Customer Service Goals.Position Overview:The Email and Mobile Marketing Associate Manager plays a crucial role in overseeing the email and mobile messaging initiatives, ensuring alignment with the broader CRM and integrated marketing...

  • Senior Marketing Manager

    1 day ago

    Fort Mill, South Carolina, United States Shoe Carnival Full time

    About the RoleWe are seeking a seasoned Senior Marketing Manager to lead our Email and Mobile Marketing efforts. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive email and mobile marketing strategy that drives customer engagement and loyalty.Key ResponsibilitiesDevelop and execute email and mobile...

  • Senior Manager of Email and Mobile Marketing

    2 weeks ago

    Fort Mill, South Carolina, United States Shoe Carnival Full time

    Overview:We are looking for an experienced professional to lead our Email and Mobile Marketing initiatives. This role is pivotal in enhancing our brand's presence and ensuring alignment with our overarching customer relationship management strategies.Key Responsibilities:Develop and implement comprehensive email and mobile marketing strategies, overseeing...

  • Healthcare Marketing Strategist

    2 weeks ago

    Fort Mill, South Carolina, United States Veteran Workforce Solutions Full time

    Position OverviewAs a key member of the Healthcare Solutions Group, the Healthcare Marketing Strategist will play a pivotal role in shaping and executing innovative marketing initiatives aimed at driving demand for our advanced healthcare solutions.About UsWith over 35 years of experience, our organization is a leader in additive manufacturing,...

  • Marketing Support Specialist

    6 days ago

    Fort Mill, South Carolina, United States Shoe Carnival Full time

    Job SummaryWe are seeking a highly motivated and detail-oriented Marketing Coordinator to join our team at Shoe Carnival. As a Marketing Coordinator, you will play a key role in supporting the daily execution of various marketing teams within the Marketing department.Key ResponsibilitiesMarketing Analysis: Assist the marketing team in gaining a deeper...

  • Marketing Coordinator

    6 days ago

    Fort Mill, South Carolina, United States Shoe Carnival Full time

    Job Summary:The Marketing Coordinator role is a developmental position that will be instrumental in assisting the daily execution of various marketing teams within the Marketing department at Shoe Carnival, Inc.Key Responsibilities:Assist the marketing team in gaining a deeper understanding of category, brand, and customer through analysis of point-of-sale,...

  • Product Marketing Specialist

    5 days ago

    Fort Mill, South Carolina, United States Solenis Full time

    About the RoleSolenis, a leading global producer of specialty chemicals, is seeking a Product Marketing Specialist to support the company's backend processes and drive pricing and financial analysis for multiple business units (SBUs). The successful candidate will be responsible for leading a small, low-complexity SBU and will work closely with the sales,...

  • New Product Introduction Specialist

    2 weeks ago

    Fort Mill, South Carolina, United States oilandgas Full time

    Join a dynamic team recognized for innovation and diversityAs an NPI Marketing Coordinator at our organization, you will play a crucial role in orchestrating and supporting the marketing and commercialization efforts for new product introductions (NPIs).Your main objective will be to ensure the effective launch of new products into the marketplace,...

  • New Product Introduction Coordinator

    2 weeks ago

    Fort Mill, South Carolina, United States oilandgas Full time

    Join a dynamic team recognized for innovation and diversityAs a New Product Introduction Coordinator in the Marketing & Commercialization sector, you will play a pivotal role in orchestrating and supporting the marketing and commercialization efforts for new product launches. Your primary focus will be to guarantee the effective introduction of new products...

  • Event Coordinator

    1 day ago

    Fort Mill, South Carolina, United States Continental Full time

    Job DescriptionJob Summary:We are seeking an experienced Event Coordinator to join our team at Continental. The successful candidate will be responsible for planning and executing marketing events, trade shows, and customer-related events. This is a unique opportunity to work with a global industry leader and contribute to the success of our company.Key...

  • Marketing Events Coordinator

    1 week ago

    Fort Mill, South Carolina, United States Continental AG Full time

    Marketing Events CoordinatorWe are seeking a highly organized and detail-oriented Marketing Events Coordinator to join our team at Continental AG.Plan and execute marketing events, such as trade shows and customer-related events, to promote our brand and products.Coordinate logistics, including registration, attendee tracking, presentation and materials...

  • Lead Survey Operations Manager

    2 weeks ago

    Fort Mill, South Carolina, United States ESP Associates Full time

    Position OverviewESP Associates is in search of a proficient and seasoned Survey Manager with a robust expertise in Route, Mobile and Terrestrial LiDAR scanning, as well as hydrographic and hydrology survey technologies. The successful candidate will be tasked with directing and managing survey initiatives for various transportation departments. The ideal...

  • Lead Survey Operations Manager

    1 week ago

    Fort Mill, South Carolina, United States ESP Associates Full time

    Position OverviewESP Associates is in search of a proficient and seasoned Survey Manager with extensive expertise in Route, Mobile and Terrestrial LiDAR scanning, as well as hydrographic and hydrology survey technologies. This role involves the supervision and management of survey initiatives in collaboration with various transportation departments, ensuring...

  • Lead Survey Operations Manager

    1 week ago

    Fort Mill, South Carolina, United States ESP Associates Full time

    Job OverviewESP Associates is in search of a proficient and seasoned Survey Manager with a robust expertise in Route, Mobile and Terrestrial LiDAR scanning, as well as hydrographic and hydrology survey technologies. This role involves overseeing and directing survey initiatives for various transportation departments and occasionally supporting national...

  • Store Operations Manager

    2 weeks ago

    Fort Mill, South Carolina, United States Toppers Pizza - Fort Mill Full time

    Position OverviewThe Store Operations Manager is responsible for overseeing the daily functions of a Toppers Pizza location, which includes the recruitment, training, and performance evaluation of team members.This role also entails managing inventory and procurement of food and supplies, maximizing profitability, and ensuring customer satisfaction...

  • Event Coordinator Specialist

    1 week ago

    Fort Mill, South Carolina, United States Continental Full time

    About ContinentalContinental is a leading technology company that develops pioneering solutions for sustainable and connected mobility. With a rich history dating back to 1871, the company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic, and transportation.Job SummaryThe Event Coordinator Specialist will play a...