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Email Marketing Specialist

1 month ago

Fort Lauderdale, United States Syntricate Technologies Full time

Hi,

Email Marketing Specialist
Fort Lauderdale, FL 33301
Contract: 6 Months +
Position Summary:
Contractor Email Marketing Specialist with exceptionally strong technical, communication and
organizational skills. The specialist will be responsible for day-to-day email execution supporting all Clients stores,
business verticals and marketing campaigns. The specialist will be responsible for audience segmenting, email template
coding, developing, proofing and executing highly-dynamic email campaigns using an enterprise Email Service Provider
for email deployment. The Specialist may also be asked to assist with other multi-channel campaigns, such as digital,
SMS, projects/tasks, etc., as well as various administrative to-dos needed by the Customer Marketing Team
Primary Responsibilities:
•Execute and deploy email marketing campaigns including audience segmenting, A|B testing, email template
design, HTML coding, campaign creation, template maintenance, updates, proofing and execution
•Build and maintain email/SMS marketing campaign audience workflows to support marketing campaigns as
needed
•Support optimization testing of existing email campaigns
•Provide reporting on email activities
•Execute branding and creative audits and updates as needed
•Execute creative updates and redesigns as directed
Job Responsibilities:
•Manage, design, HTML code, proof and execute email campaigns as directed
•Execute list pull requests via campaign automation tools
•Ensure accurate tracking for all email campaigns so the team can measure success and optimize email
campaigns over time
•Support the technical build and improvement of email campaigns under the supervision of the team's Senior
Marketing Manager and Senior Email Marketing Specialist
•Support, conceptualize and initiate tests (audience segmentation, product merchandising, subject headers, email
copy and creative, offers and landing pages) to continually improve key metrics (open, clicks, leads, conversions)
across campaigns
•Build relationships with internal and external partners to advance the sophistication of our email marketing
campaigns and trial new product/platform features and strategies
•Assist with email list growth and acquisition efforts
Required Qualifications:
•College degree from an accredited academic institution
•Minimum 2-4 years email marketing experience
•Demonstrated HTML coding and execution via best-in-class Email Service Provider tools, such as Harmony,
Cheetah Mail, ExactTarget, Salesforce, etc.
•Experience in building customer lists via campaign automation tools, such as Adobe Campaign, Marketo, etc.
•Working knowledge of design and coding tools, such as Adobe Dreamweaver, Photoshop and Illustrator
•Exceptionally strong attention to detail for proofing and execution, excellent organizational skills, and ability to
manage multiple projects/responsibilities thru completion
•Strong Excel skills to build email reference tables for dynamic content mapping and reporting
•Ability to work autonomously and independently on tasks as well as collaboratively with other team members
•Highly productive and proactive with excellent time-management skills as demonstrated by delivering projects
early or on-time
•Professional written and verbal communication skills
•Familiarity with tagging and tracking mechanisms, including Google Analytics, pixels, etc.
•SQL skills are not required but a strong plus for customer database queries