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Senior Manager of Email and Mobile Marketing

2 months ago

Fort Mill, South Carolina, United States Shoe Carnival Full time
Overview:
We are looking for an experienced professional to lead our Email and Mobile Marketing initiatives. This role is pivotal in enhancing our brand's presence and ensuring alignment with our overarching customer relationship management strategies.

Key Responsibilities:
  • Develop and implement comprehensive email and mobile marketing strategies, overseeing all aspects from planning to execution.
  • Collaborate with various teams to create effective promotional strategies and customer engagement plans.
  • Analyze campaign performance and customer data to identify trends and drive continuous improvement.
  • Manage relationships with email and mobile marketing platforms, ensuring optimal performance and innovation.
  • Provide insights and recommendations based on campaign results to senior management.
  • Design and refine customer lifecycle programs to enhance acquisition, retention, and overall customer value.
  • Stay updated on industry best practices, including compliance with relevant regulations.

Qualifications:
  • Bachelor's Degree with a minimum of 10 years in CRM marketing or a related field.
  • Proven leadership experience in managing cross-functional teams.
  • Strong background in data-driven marketing and customer segmentation.
  • Familiarity with HTML/CSS, SQL, and analytics tools is advantageous.
  • Experience with marketing automation platforms is preferred.
  • Exceptional communication skills, both written and verbal.
  • Strong analytical and problem-solving abilities.

Benefits:
Our Total Rewards program offers competitive benefits, including:
  • Competitive Salary
  • Paid Time Off
  • Comprehensive Health Benefits
  • Retirement Savings Plan
  • Employee Discounts

We are an Equal Opportunity Employer.