Marketing Manager, Email and Mobile Campaigns
3 days ago
Job Summary:
The Marketing Manager, Email and Mobile Campaigns is responsible for developing and executing comprehensive email and mobile marketing strategies to drive customer engagement and retention. This role will work closely with cross-functional teams to create and implement data-driven marketing campaigns that align with the company's overall business objectives.
Key Responsibilities:
- Develop and execute email and mobile marketing campaigns to increase customer acquisition, retention, and lifetime value.
- Collaborate with internal teams to create and implement data-driven marketing strategies that align with business objectives.
- Analyze customer and campaign results to provide insights and recommendations for improvement.
- Manage relationships with email and mobile marketing platforms to advance channel capabilities.
- Develop and maintain knowledge of industry trends, best practices, and regulatory requirements related to email and mobile marketing.
- Stay up-to-date with emerging technologies and trends in digital marketing.
Requirements:
- Bachelor's Degree and 3+ years of email marketing experience or an equivalent combination of education and experience required.
- Experience with data-driven marketing and customer segmentation required.
- Knowledge of HTML/CSS, SQL, and Google Analytics preferred.
- Knowledge of email service platforms and marketing automation preferred.
- Excellent interpersonal and communication skills.
- Effective problem-solving skills with experience translating data into business and customer insights.
Total Rewards:
The Shoe Carnival, Inc. Total Rewards program offers eligible associates highly competitive benefits, including:
- Competitive Pay
- Paid Time Off (Vacation & Sick Time)
- Comprehensive Medical, Dental, & Vision Benefits
- Flexible Spending Accounts
- Life, Disability, and Voluntary Benefits
- Fitness Membership Discounts
- Employee Assistance Program
- 401(k) Retirement Plan
- Employee Stock Purchase Plan
- Employee & Family Discounts
- Relocation Opportunities
Shoe Carnival, Inc. is an Equal Opportunity Employer.
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