Content Strategist

6 days ago

San Diego, California, United States Intuit Full time

About Intuit

Intuit is a global financial technology company that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper.

Our Mission

We never stop working to find new, innovative ways to make that possible. Our team is dedicated to creating exceptional user experiences that drive business results and make a meaningful impact on people's lives.

About the Role

We're seeking a highly skilled Content Strategist to join our team. As a Content Strategist, you will be responsible for developing and implementing content strategies that drive business results and improve user experiences.

Key Responsibilities

  • Translate business needs into clear, engaging, and actionable copy for A/B web page tests, onboarding and product flows, and other web properties.
  • Work collaboratively with product managers to solve customer problems by leveraging data, customer insights, and industry best practices.
  • Research, conceptualize, write, proofread, and edit copy to ensure it meets business requirements and creates the best user experience.
  • Understand sitemaps, wireframes, conversation mapping, and other similar documents and write to their needs.
  • Ensure copy is compliant with published style and legal guidelines.
  • Deliver on deadline in a fast-paced environment.
  • Participate in the broader design and content communities at Intuit and influence across business units.

Requirements

  • Strong strategic mindset that allows you to collaborate effectively with partners and contribute beyond just the words on the page.
  • Demonstrated experience with web writing for e-commerce sites (Agency experience a plus).
  • Familiarity with generative AI and how it can be applied to increase efficiency and scale the content function.
  • Strong conceptual, marketing, and writing skills.
  • Experience with A/B testing and how to use it to drive improved page performance.
  • Ability to grasp technical concepts and quickly get up to speed on our platform and how it impacts your designs.
  • Ability to quickly familiarize with brand goals and integrate into actionable copy.
  • Ability to self-manage many high-level projects and work within tight deadlines.
  • Ability to generate, articulate, and present creative concepts and strategies to peers as well as internal constituents.
  • Comfortable receiving, responding to, and incorporating feedback.
  • Ability to understand and adhere to an existing and evolving design system.
  • Good understanding of SEO and how/when to apply it.
  • Ability to understand and apply business data and analytics to your work and use it to influence your creative decisions.
  • Familiarity with Figma a plus.
  • Bachelor's degree or commensurate experience. Equivalent experience will be considered.
  • 7-8+ years industry experience.

What We Offer

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is Southern California $ This position will be eligible for a cash bonus, equity rewards, and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

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