Marketing Coordinator

2 weeks ago


Largo, Florida, United States Bayshore Home Care Full time

Position Overview:
The Marketing Associate will play a vital role in promoting our home care services and ensuring a seamless onboarding process for new clients.

Key Responsibilities:
- Respond to incoming inquiries regarding home care services and follow established protocols for client onboarding.
- Provide information to potential clients about our service offerings and guide them to appropriate resources for additional services outside our scope.
- Conduct follow-up communications with previous prospective clients.
- Support the Business Development Manager in executing targeted marketing initiatives, events, and outreach efforts.
- Assist in the organization and distribution of marketing materials as required.

- Leverage phone communication skills to regularly reach out to social workers regarding potential discharges that may require home care services.
- Maintain accurate and current information in our sales software (CRM) and ensure ongoing updates to the referral source database.

- Implement regular client satisfaction surveys and research ways to enhance the customer experience feedback system, making it more efficient and automated.

- Utilize social media platforms to engage with potential business partners, clients, and caregivers.
- Create relevant content for our website and blog posts.
- Develop referral partnerships within designated regions or specific partner categories.

Qualifications:
- Excellent verbal, written, and telephone communication skills.
- Proficient in Microsoft Word, Excel, Canva, and various social media platforms, with a willingness to learn new software applications.
- Previous experience in home care is preferred.

Benefits:
- 401(k) plan
- Dental insurance
- Health insurance
- Life insurance
- Mileage reimbursement
- Paid time off
- Vision insurance
- A valid driver's license is required
- Compensation: $20.00 per hour
- We are an Equal Opportunity Employer - M/F/D/V and adhere to the Drug-Free Workplace Act of 1988.


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