Marketing and Communications Coordinator

2 weeks ago


Largo, Florida, United States City of Largo Full time

Application Information: Applications must be submitted by the specified deadline.

Organizational Mission: Deliver exceptional services that foster community pride.

Vision Statement: To be the preferred community in the Tampa Bay area.

Core Values: Integrity, Collaboration, Passion, Creativity.

The City of Largo is dedicated to cultivating a High Performance Organization (HPO) model that promotes a flexible and resilient workforce, enhancing leadership capabilities at all organizational levels.

Position Overview:
This role is integral in shaping the City's brand identity, focusing on the promotion of city services, events, and programs across various departments and initiatives. The primary responsibility includes managing and executing the City's marketing and communication strategies, particularly through social media, the official website, email campaigns, and other multimedia platforms. This position collaborates closely with department representatives and the communications team to effectively connect residents, businesses, and visitors with city services while fostering a sense of community pride.

Key Responsibilities:

  • Leadership: Demonstrate a strong understanding of the City's mission and values, promoting a culture of high performance and innovation.
  • Management: Oversee projects and priorities to meet departmental goals, ensuring adherence to best practices in brand management.
  • Technical Skills: Create visually engaging content, manage social media strategies, and analyze digital media performance to enhance community engagement.
  • Team Collaboration: Work collaboratively with team members to support transparent decision-making and uphold the City's values.

Emergency Response Requirement: Employees may be required to work during emergencies, which could involve irregular hours and responsibilities beyond the standard job description.

Qualifications:
  • Bachelor's degree in a relevant field and a minimum of four years of experience in communications, marketing, or related areas.
  • Valid Driver's License.

Knowledge and Skills:
  • Understanding of public relations and communication principles.
  • Ability to identify marketing opportunities and maintain effective relationships with stakeholders.
  • Proficiency in industry-standard software for design and content creation.

Work Environment: Primarily indoor work with some outdoor responsibilities, including driving.

Physical Requirements: The role involves sitting, standing, and walking, with occasional lifting of light objects.

Technology Proficiency: Ability to operate various office equipment and software applications is essential.
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