Marketing Coordinator

2 weeks ago


Largo, Florida, United States Bayshore Home Care Full time
Position Overview

The Marketing Associate plays a vital role in enhancing the outreach and engagement of Bayshore Home Care. This position involves a variety of responsibilities aimed at promoting our home care services and ensuring client satisfaction.

Key Responsibilities:
  • Client Onboarding: Handle incoming inquiries regarding home care services and follow established protocols to onboard new clients effectively.
  • Service Education: Provide information to potential clients about our service offerings and refer them to appropriate resources for additional needs beyond our scope.
  • Follow-Up Communications: Conduct follow-up calls with previous prospective clients to maintain relationships and assess their needs.
  • Marketing Support: Assist the Business Development Manager in executing targeted marketing campaigns, organizing events, and conducting outreach initiatives.
  • Collateral Management: Help organize and maintain marketing materials as required.
  • Social Worker Engagement: Utilize phone communication to connect with social workers regarding potential clients in need of home care services.
  • Data Management: Keep sales software (CRM) updated with accurate information and perform regular clean-up of the referral source database.
  • Client Feedback: Conduct surveys for new clients and research ways to enhance the customer experience feedback system.
  • Social Media Interaction: Leverage social media platforms to engage with potential business partners, clients, and caregivers.
  • Content Creation: Write relevant content for the company website and blog posts.
  • Referral Development: Potentially establish referral relationships within designated regions or partner categories.
Qualifications:
  • Excellent verbal, written, and telephone communication skills.
  • Proficient in Microsoft Word, Excel, Canva, and various social media platforms, with a willingness to learn new software applications.
  • Prior knowledge of home care services is preferred.
Benefits:
  • 401(k) plan
  • Dental insurance
  • Health insurance
  • Life insurance
  • Mileage reimbursement
  • Paid time off
  • Vision insurance

Driver's license is required.

Compensation: $20.00 per hour

An Equal Opportunity Employer - M/F/D/V. This position meets the requirements of the Drug-Free Workplace Act of 1988.


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