Senior Marketing Coordinator
1 week ago
This role is designed for a skilled marketing, public relations, and communications expert within the Department of Labor. The incumbent will be responsible for assessing the demand for various services and products, identifying target markets, and analyzing social, economic, and political trends to enhance the Division's outreach and effectiveness.
Key Responsibilities:
1. **Market Analysis:**
- Conduct comprehensive market research to identify specific target demographics.
- Evaluate the success of marketing initiatives and suggest improvements.
2. **Data Evaluation:**
- Analyze customer behavior and preferences to forecast future marketing trends.
- Gather and assess data on external factors impacting market dynamics.
3. **Competitor Awareness:**
- Stay informed about competitors and strategize the positioning of new offerings to maintain a competitive edge.
4. **Content Development:**
- Create, edit, and disseminate marketing materials, including brochures, newsletters, and promotional content.
5. **Representation:**
- Act as a representative of the agency in various marketing and promotional events.
6. **Reporting:**
- Prepare detailed reports on marketing activities and outcomes.
7. **Vendor Management:**
- Oversee contracts with external service providers as necessary.
8. **Training Facilitation:**
- Conduct training sessions related to marketing strategies and functions.
Conditions of Employment:
Applicants must possess legal authorization to work in the United States. A satisfactory criminal background check is a prerequisite for employment. The recruiting agency may require the applicant to cover the cost of this background check as part of the hiring process.
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