Lead Marketing Strategist

2 weeks ago

Wilmington, Delaware, United States Corporation Service Company Full time

Position Overview:
The Senior Marketing Specialist will play a pivotal role in shaping the marketing strategies for our Digital Brand Services division. This position requires a seasoned professional with a strong background in B2B marketing, ideally with 5-10 years of relevant experience.

Key Responsibilities:
The successful candidate will be tasked with:

  • Formulating and executing comprehensive marketing strategies tailored for diverse global markets.
  • Enhancing brand recognition and awareness within specialized sectors.
  • Designing and implementing marketing initiatives that align with overarching business objectives.
  • Overseeing project management for all marketing assignments.

This role demands an individual who excels in developing actionable plans to achieve business goals while fostering collaborative relationships across teams.

Essential Duties:
The Senior Marketing Specialist will be responsible for:

  • Creating and executing a well-defined marketing strategy that promotes sustained business growth and enhances brand visibility.
  • Leading integrated marketing campaigns that effectively position our services and surpass revenue expectations.
  • Managing the marketing budget and performance metrics, with regular reporting on channel effectiveness.
  • Generating brand awareness and leads in targeted sectors.
  • Aligning core messaging and positioning for our service offerings.
  • Implementing marketing campaigns that support overall business strategies.
  • Overseeing thought leadership and content marketing strategies for designated projects.
  • Conducting market research and competitive analysis to maintain expertise in the field.
  • Collaborating closely with sales teams to synchronize marketing and sales strategies.
  • Ensuring compliance with brand standards across all marketing and communication platforms.

Qualifications:
The ideal candidate will possess:

  • A minimum of five years of experience in B2B marketing or product marketing, with a proven ability to manage multichannel marketing programs.
  • A track record of creating impactful thought leadership initiatives.
  • Strong collaboration skills, capable of working effectively across various business units.
  • Self-motivation and the ability to manage projects independently while meeting deadlines.
  • Excellent written and verbal communication skills to facilitate both marketing initiatives and internal collaboration.
  • Adaptability and a positive attitude in response to changing priorities.
  • Experience managing budgets effectively.
  • Proficiency in Microsoft Office Suite.

About the Company:
Corporation Service Company is a global leader in business, legal, and financial services, dedicated to providing innovative solutions to clients worldwide. We pride ourselves on our diverse and inclusive work environment, where every employee is valued and empowered to contribute to our success.

We offer competitive benefits, including health insurance, retirement plans, and opportunities for professional development. Our commitment to accessibility and diversity reflects our core values, ensuring that all employees can thrive in their roles.

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