Senior Director of Credit Card Marketing

7 days ago


Wilmington, Delaware, United States TD Bank Group Full time
About the Role

We are seeking a highly experienced and strategic leader to join our team as the Head of US Credit Card Partnerships. This role will be responsible for leading the development and execution of our credit card marketing strategy, with a focus on driving growth and revenue.

Key Responsibilities
  • Develop and Execute Marketing Strategy: Develop and execute a comprehensive marketing strategy to drive growth and revenue in the US credit card market.
  • Lead Cross-Functional Teams: Lead cross-functional teams to develop and execute marketing campaigns, including product development, sales, and customer service.
  • Manage Budget and Resources: Manage budget and resources to ensure effective use of marketing dollars and maximize return on investment.
  • Collaborate with Partners: Collaborate with partners to develop and execute joint marketing initiatives and drive revenue growth.
  • Measure and Analyze Performance: Measure and analyze performance of marketing campaigns and make data-driven decisions to optimize future campaigns.
Requirements
  • 15+ Years of Experience: 15+ years of experience in marketing, loyalty, and/or product role in consumer revolving credit (credit cards preferred).
  • Exceptional Leadership Skills: Exceptional leadership and forward-thinking skills, with the ability to inspire and motivate teams.
  • Results-Driven: Results-driven with a proven track record of driving growth and revenue.
  • Excellent Communication Skills: Excellent verbal and written communication skills, with the ability to communicate effectively with cross-functional teams and partners.
About TD Bank Group

TD Bank Group is one of the world's leading global financial institutions, with a presence in Canada, the United States, and around the world. We are committed to delivering legendary customer experiences and driving growth and revenue through innovative marketing strategies.



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