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Lead Marketing Strategist

2 months ago

Wilmington, Delaware, United States Corporation Service Company Full time
Job Overview

Senior Marketing Specialist

Location: Wilmington, Delaware

Work Schedule: Monday-Friday, 8:00am - 5:00pm

Work Model: Hybrid

Contract Type: Short-Term

Corporation Service Company is seeking a seasoned marketing specialist with 5-10 years of expertise in B2B marketing for its Digital Brand Services division. Experience in domain management, cybersecurity, brand protection, or technology sectors is advantageous but not mandatory.

Key Responsibilities:
  1. Develop and manage marketing strategies for all global markets within DBS.
  2. Enhance understanding of CSC's brand and elevate brand visibility in specialized markets.
  3. Execute marketing initiatives that align with DBS's overarching business strategies.
  4. Oversee project management for all designated marketing assignments.
The ideal candidate will demonstrate proficiency in crafting and implementing strategies that fulfill business goals while being an effective collaborator and relationship builder. A strong capability for achieving results independently and within a team is essential.

Core Duties Include:
  • Formulate and implement a well-defined marketing strategy to foster consistent business growth and brand recognition across diverse global markets.
  • Design and lead integrated marketing campaigns that position CSC's services to enhance market credibility and surpass revenue objectives.
  • Manage the marketing budget and performance metrics, providing comprehensive reports on channel program effectiveness.
  • Generate brand awareness and leads within targeted markets.
  • Establish and align core messaging and positioning for DBS offerings.
  • Execute marketing campaigns that support overall business strategies.
  • Supervise the execution of thought leadership and content marketing strategies for assigned projects.
  • Conduct market research and competitive analysis, becoming an expert on competitive products and services.
  • Collaborate closely with the sales team to synchronize sales and marketing strategies.
  • Uphold brand standards and ensure compliance across all marketing and communication platforms.
Required Skills and Qualifications:
  • 5-10 years of experience in B2B marketing, product marketing, or related fields, managing multichannel and integrated marketing programs.
  • Demonstrated success in developing impactful thought leadership initiatives.
  • Ability to effectively collaborate with cross-functional teams across various business units.
  • Self-motivated with the capability to manage individual projects, meet deadlines, and prioritize tasks.
  • Proven experience managing projects with globally distributed teams.
  • Comfortable working under tight deadlines in a dynamic business environment.
  • Excellent written and verbal communication skills to guide marketing initiatives and internal collaboration.
  • Highly motivated with a strong desire to understand the business deeply enough to create content about it.
  • Adaptable and positive when priorities shift.
  • Experience managing budgets effectively.
  • Ability to thrive in a collaborative, open work environment.
  • Proficient in Microsoft Office Suite.
About Corporation Service Company:

Corporation Service Company is a global provider of business, legal, and financial services headquartered in Wilmington, Delaware, USA. We deliver knowledge-based solutions to clients worldwide, with a presence in over 140 jurisdictions across the Americas, Europe, Asia Pacific, and the Middle East, supported by a team of more than 8,000 professionals. We are the backbone of business operations.

We are committed to fostering a diverse and inclusive environment where every employee is valued. Our colleagues enjoy global career opportunities and a comprehensive benefits package, including performance-based bonuses or commission plans. We prioritize accessibility and support for colleagues with disabilities, ensuring everyone has the resources needed to succeed in their roles.