Director of Business Development and Marketing

2 months ago


Fort Worth, Texas, United States OPCO Skilled Management Full time
Job Summary

We are seeking a highly skilled and experienced professional to lead our Business Development and Marketing efforts. As a Director of Business Development and Marketing, you will be responsible for developing and implementing strategies to drive business growth and increase market share.

Key Responsibilities
  • Provide sales leadership training and support to our Marketing Liaison and Admissions team to achieve business objectives, including increasing market awareness, implementing strategies, creating sales and marketing plans, building and expanding admissions and census goals.
  • Identify, manage, and develop referral sources, educating them on our facility services and programs and clearly establishing differentiation from competition.
  • Create policies and procedures to ensure effective business operations.
  • Communicate current market intelligence to our Regional Marketing Director, as well as field concerns, issues, and barriers.
  • Utilize market intelligence and analysis to develop targeted sales and action items.
  • Effectively manage existing referral sources to maintain budgeted occupancy and skilled mix.
  • Oversee and manage each facility's calendar regarding tours, marketing collateral, establishes consistent tour plan, readiness, route, and back-up.
  • Evidence of a local referral network from which to develop referrals.
Job Qualifications
  • Ideal candidate must be a skilled communicator, director, and motivator.
  • Minimum of 3-5 years' experience in a leadership position and marketing or admissions experience in a hospital or long-term care facility.
  • Bachelor's Degree in a related field.
  • Proficient in MS Excel, PCC, and CRM.
  • Clinical training or background (Registered Nurse or Licensed Vocational Nurse) is a plus but not required.
  • Must own and operate a reliable vehicle for work-related travel.
  • Must have a current driver's license.
  • Work with Administrator to ensure resident satisfaction and to assess/respond to resident satisfaction surveys.
About Us

OPCO Skilled Management is an equal opportunity employer and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.



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