Marketing Director
12 hours ago
The Director of Marketing will lead the development and execution of the communications and marketing strategy for United Way of Tarrant County. This role will work closely with the Chief Communication and Marketing Officer (CCMO) to build strategic marketing and advertising plans, manage sponsorships, and develop content for the organization's website.
Key Responsibilities:- Develop and execute the communications and marketing strategy in alignment with organizational priorities and goals.
- Build and manage relationships with current and potential advertisers and sponsors.
- Manage the organization's sponsorships and develop content for the website.
- Provide project management for consolidated earned, owned, shared, and paid media plans in support of organizational events and projects.
- Ensure all external and internal communications and messaging is consistent, directly related to the mission of United Way of Tarrant County, and aligned with organizational goals and objectives.
- Bachelor's degree in marketing, advertising, or communications.
- A minimum of 8 years of demonstrated marketing experience, preferably in a non-profit setting.
- Strong acumen to take concepts and determine the best way to translate their use across earned, owned, shared, and paid media campaigns.
- Proactive, self-motivated project manager with the ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills with the ability to communicate internally and externally with all management levels.
This position is a hybrid role, requiring the individual to reside primarily in North Texas with the ability to work from the office or other required location daily if needed.
About United Way of Tarrant County:United Way of Tarrant County brings people together to build strong communities where everyone thrives. As a nonprofit leader, we help communities tackle tough challenges and work with private, public, and nonprofit partners to boost education, financial stability, and health resources.
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