Sales and Marketing Director
4 weeks ago
At Best Flow, we are seeking a highly skilled Sales and Marketing Director to lead our efforts in promoting innovative secondary containment & waterproofing solutions, specifically polyurea coatings and linings, within a diverse market base including oil & gas, commercial and industrial sectors.
Key Responsibilities:- Design and implement comprehensive sales strategies for direct channels, emphasizing secondary containment & waterproofing solutions, particularly polyurea coatings and linings, in the oil & gas, commercial and industrial sectors.
- Lead, mentor, and inspire a team of outside sales representatives and estimators, fostering a culture of high performance and innovation.
- Develop and execute marketing campaigns and product strategies to accelerate growth, participating in new product development to ensure alignment with market needs and company objectives.
- Target and capture new business, with a strategic focus on waterproofing solutions, expanding beyond the oil and gas industry, and plan and execute initiatives to expand into non-Oil & Gas markets and explore international opportunities.
- Strengthen relationships with existing clients, lead client meetings and presentations to support the sales team, and negotiate Master Service Agreements (MSAs) and Terms & Conditions (T&Cs) with clients, ensuring favorable outcomes.
- Lead the development and execution of comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth across multiple channels.
- Ensure high-quality after-sales support, addressing customer needs and resolving issues to maintain satisfaction and loyalty.
- Forecast sales projections, track performance, and achieve outcomes in a timely manner, utilizing SharePoint and PowerBI to manage and analyze data for informed decision-making.
- Monitor competitors' products, services, and pricing strategies, implementing measures to enhance competitive advantage and surpass competitors' offerings.
- Train and develop the sales and marketing team, including new product and service training, ensuring they are equipped to excel in their roles.
- Manage and update customer databases, ensuring accuracy and effectiveness.
- Bachelor's Degree required.
- 10-15 years of B2B product sales experience, with a strong preference for coatings and linings experience, particularly in polyurea.
- Oil & Gas experience preferred.
- Strong background in construction and project estimation preferred.
- Strong verbal and written communication skills.
- Excellent interpersonal skills and proven attention to detail.
- Must be able to work effectively with managers, including upper management and field personnel.
- Ability to work in a fast-paced environment, adapting to changes quickly.
- Proficient with Microsoft Office tools including Excel, Word, PowerPoint, and Outlook. Familiarity with SharePoint and PowerBI preferred.
- Ability to travel up to 40%, including domestic and potentially international travel, to support market development and client engagements.
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