Marketing Director

3 weeks ago

Fort Worth, Texas, United States TBN Full time
Marketing Director Job Description

The Marketing Director is a key role within TBN Networks, responsible for crafting, leading, and delivering marketing strategies for our cornerstone brands.

This position reports to the SVP of Marketing & Communications and serves as a key partner in forming marketing plans and strategies to grow awareness and reach of our brands and accomplish ministry objectives.

The Marketing Director leads the team responsible for promotions, brand building marketing strategies, supports initiatives in video, broadcast, print, digital platforms, fund raising, show launches, and general marketing functions within the ministry.

This role executes multiple high-impact initiatives simultaneously to deliver on overall ministry goals.

Leadership

The Marketing Director will proactively influence our culture, leading by example in demonstrating collaboration, empowerment, innovation, creativity, and service, while being a faithful witness on and off the job of TBN's mission to create compelling media that inspires and encourages our viewers to have a meaningful relationship with Christ and share the gospel message to the world.

The Marketing Director will contribute to long-term planning and vision implementation through identification of strategic marketing initiatives, collaboration, prioritization, communication, and evaluation of results.

The Marketing Director will engage leadership on marketing and fundraising issues, trends, and proposals for strategic initiatives and delivery.

The Marketing Director will lead efforts to expand TBN and reach new audiences.

The Marketing Director will collaborate closely with Programming, Donor Fundraising, Digital Platforms, Ad Sales, Distribution, as well as other departments.

Strategic Planning

The Marketing Director will oversee strategic planning and implementation for marketing, branding, promotions, events, and key aspects of donations, with a focus on goals, timelines, budgets, communication, results tracking, and celebration.

The Marketing Director will assess marketing performance against both annual goals and plans.

The Marketing Director will provide strategic recommendations based on operational analysis, research projections, cost identification, allocation, and resource analysis.

The Marketing Director will ensure tools and systems are in place to provide critical operational and project information to the TBN leadership.

The Marketing Director will make actionable recommendations on both strategic goals and operational constraints.

The Marketing Director will provide leadership for the marketing function and team, ensuring collaboration and communication, facilitating the appropriate resolution of issues and competing priorities.

The Marketing Director will ensure alignment of marketing initiatives within objectives of the ministry.

Key Responsibilities
  1. Provides strategic direction for the development and execution of marketing campaigns, communications, goals, and key aspects of donation activities.
  2. Oversees day-to-day marketing and branding activities which may include negotiation of agreements, planning and input into the Marketing budget.
  3. Develops and/or provides support with promotional materials; marketing databases such as email, social media, broadcast, and direct mail; support direct marketing, public relations, online digital marketing, paid advertising, and event marketing efforts.
  4. In partnership with Programming, digs into available research, deepens understanding of TBN target audience to achieve excellent brand connection and execution and grow overall reach.
  5. In partnership with Digital Platforms; evaluates available research, launches new research, deepens understanding of potential target audience of our streaming offerings to ascertain what should be launched to achieve excellent brand connection, engagement, and grow overall reach.
  6. Strategically positions web and digital assets to carry the message and vision of the brands.
  7. Measures and evaluates marketing effectiveness utilizing benchmarks and market analysis research.
  8. Translates and works with Information Systems on data captured from research, ratings, etc.
  9. Optimizes opportunities through web content and relevancy expanding the TBN footprint in digital media through paid advertising.
  10. Manages campaign budgets and campaign strategy recommendations for programs and internal stakeholders.
  11. Oversees brand advocacy, growth plans, and optimal data-driven solutions for the best optimal campaign.
  12. Works closely with Donor Fundraising through lead generation growth to support donor development strategy through traditional and digital marketing.

Effectiveness will be measured in various ways including key KPIs, Marketing and Promotional Calendars that are balanced and hit the target audiences of TBN Networks.

Requirements
  1. Minimum of 5-7 years of experience in Marketing. Track record of success in major markets, television experience or agency experience strongly preferred.
  2. Minimum of 5 years of experience in Management / Leadership. Leadership experience in the Christian television industry preferred.
  3. Minimum of 5 years of experience with digital marketing and a command of SEO, SEM strategies.
  4. Demonstrated ability to connect and impact target audiences.
  5. Experience in strategic planning, setting, and meeting/exceeding goals and objectives (including revenue goals).
  6. Experience in donor development and fundraising is a must.
  7. Donor Direct experience and HubSpot knowledge is important. Must possess technical knowledge and proficiency with market research data analysis. Website knowledge and CMS knowledge is a plus.
  8. Project management experience with a proven ability to plan, organize, lead, and direct projects.
  9. Detail-oriented with creative problem-solving skills.
  10. Possess a high level of integrity.
  11. Demonstrated ability to work independently, establishing and meeting performance/ministry goals.
  12. A collaborative and flexible style, with a strong service mentality. Needs to be a team player and work cohesively with other departments.
  13. Excellent interpersonal skills with the ability to develop sincere business/ministry relationships.
  14. Strong written and verbal communication and presentation skills.
  15. Demonstrated commitment to the social sector with a passion for our mission and values.
  16. Bachelor's degree in Marketing, Business, Public Relations, or combination of education/training with relevant experience.

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