Marketing Director

4 weeks ago


Fort Worth, Texas, United States United Way of Tarrant County Full time

About the Role:

The Director of Marketing at United Way of Tarrant County is responsible for developing and executing the communications and marketing strategy, working closely with the Chief Communication and Marketing Officer (CCMO). This includes building strategic marketing and advertising plans, managing sponsorships, and developing content for the organization's website.

Key Responsibilities:

  • Develop and execute integrated marketing campaigns across earned, owned, shared, and paid media channels.
  • Manage and publish daily/weekly updates to the website content through the content management system (CMS).
  • Identify new opportunities for advertising and sponsorships, and develop the annual advertising and sponsorship plan for CCMO approval.
  • Assist in developing the communications and marketing strategy in alignment with organizational priorities and goals.
  • Collaborate with other departments to handle crises and sensitive issues.

Requirements:

  • Bachelor's degree in marketing, advertising, or communications.
  • Minimum 8 years of demonstrated marketing experience, preferably in a non-profit setting.
  • Strong acumen to take concepts and determine the best way to translate their use across earned, owned, shared, and paid media campaigns.
  • Proactive, self-motivated project manager with the ability to manage multiple projects simultaneously.
  • Excellent written and verbal communication skills with the ability to communicate internally and externally with all management levels.

About United Way of Tarrant County:

United Way of Tarrant County brings people together to build strong communities where everyone thrives. As a nonprofit leader, we help communities tackle tough challenges and work with private, public, and nonprofit partners to boost education, financial stability, and health resources.


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