CRM and Marketing Optimization Specialist

2 weeks ago


Durham, North Carolina, United States ProcessMaker Full time
Job Overview

Salary:
ProcessMaker, a rapidly expanding B2B SaaS organization, is dedicated to streamlining the development and management of custom business processes through our innovative AI-driven automation solutions. Our commitment lies in empowering our clients to achieve their utmost business capabilities, and the Marketing Operations Specialist position plays a crucial role in this transformative journey. We foster a culture that values work-life balance and offers remote work options along with unlimited vacation for our US-based employees.

Position Summary

We are in search of a proficient Marketing Operations Specialist to become a part of our vibrant Revenue Operations team. Reporting directly to the Revenue Operations Manager and working closely with our Chief Marketing Officer, the ideal candidate will possess extensive knowledge of marketing automation, CRM platforms, and analytics, particularly with Salesforce and Pardot. This position is essential for refining our marketing workflows, boosting lead generation initiatives, and promoting data-informed decision-making.

Key Responsibilities

Marketing Automation Oversight

  • Oversee and enhance the Salesforce/Pardot marketing automation system to implement email marketing initiatives, nurturing programs, and lead scoring frameworks.
  • Administer, maintain, and optimize various marketing software tools and their integrations with Salesforce, ensuring effective campaign execution.
  • Design and execute lead nurturing strategies to guide potential clients through the sales pipeline.

CRM Coordination

  • Guarantee smooth integration between Salesforce and Pardot, ensuring data accuracy and synchronization.
  • Collaborate with the sales department to align marketing and sales operations, improving lead transfer and tracking processes.

Campaign Implementation

  • Work alongside the Content and Digital Marketing teams to ensure campaigns are properly tracked, executed, and evaluated.
  • Monitor and assess campaign performance, delivering actionable insights to enhance return on investment.

Data Management and Evaluation

  • Maintain precise and current records in Salesforce and Pardot, including lead and contact details, campaign tracking, and reporting.
  • Analyze marketing data to gauge effectiveness and pinpoint areas for improvement.

Reporting and Insights

  • Produce regular reports on marketing performance metrics, including lead generation, conversion rates, and campaign ROI.
  • Offer data-driven suggestions to refine marketing strategies and fulfill business goals.

Process Enhancement

  • Identify and implement enhancements to improve marketing efficiency and effectiveness.
  • Stay informed about industry trends and best practices in marketing automation and CRM management.

Qualifications

  • Bachelor's degree in Marketing, Business, or a related discipline.
  • 3+ years of experience in marketing operations, ideally within a SaaS context.
  • Expertise in Salesforce and Pardot, with a solid grasp of marketing automation and CRM best practices.
  • Familiarity with additional marketing technology tools (e.g., HubSpot, ZoomInfo, G2, Bombora, Qualified, Zapier).
  • Strong project management capabilities, with the ability to juggle multiple projects simultaneously.
  • Exceptional communication and teamwork skills.
  • Detail-oriented with a focus on data precision and process enhancement.
  • Knowledge of HTML/CSS for customizing emails and landing pages.
  • Experience with Google Analytics and other web analytics platforms.


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