Revenue Operations Marketing Specialist

2 weeks ago

Durham, North Carolina, United States ProcessMaker Full time
Job Overview

Salary:
ProcessMaker, a rapidly expanding B2B SaaS organization, is dedicated to transforming the way custom business workflows are developed and managed through our AI-driven automation solutions. Our commitment lies in empowering our clients to achieve their maximum business potential, and the Marketing Operations Specialist position plays a crucial role in this exciting journey. We embrace a flexible work environment, unlimited vacation (for US-based employees), and a culture that promotes a healthy work-life balance.

Position Summary

We are in search of a talented Marketing Operations Specialist to become a part of our vibrant Revenue Operations team. Reporting directly to the Revenue Operations Manager and collaborating closely with our CMO, the ideal candidate will possess extensive knowledge of marketing automation, CRM platforms, and analytics, particularly with Salesforce and Pardot. This position will be essential in refining our marketing workflows, boosting lead generation initiatives, and facilitating data-informed decision-making.

Key Responsibilities

Marketing Automation Oversight

  • Oversee and enhance the Salesforce/Pardot marketing automation system to implement email marketing initiatives, nurturing strategies, and lead scoring frameworks.
  • Administer, maintain, and optimize various marketing software tools and their integrations with Salesforce, ensuring efficient execution of campaigns.
  • Design and execute lead nurturing strategies to guide potential clients through the sales pipeline.

CRM Coordination

  • Guarantee seamless integration between Salesforce and Pardot, ensuring data accuracy and synchronization.
  • Collaborate with the sales team to align marketing and sales workflows, improving lead transfer and tracking.

Campaign Management

  • Work alongside the Content / Web & Digital Marketing team to ensure campaigns are effectively tracked, executed, and analyzed.
  • Evaluate and interpret campaign performance, offering actionable insights to enhance return on investment.

Data Management and Insights

  • Maintain precise and current records in Salesforce and Pardot, including lead and contact details, campaign tracking, and reporting.
  • Analyze marketing data to assess effectiveness and pinpoint areas for improvement.

Reporting and Performance Analysis

  • Produce regular reports on marketing performance metrics, including lead generation, conversion rates, and campaign ROI.
  • Deliver data-driven recommendations to refine marketing strategies and achieve organizational goals.

Process Enhancement

  • Identify and implement process enhancements to boost marketing efficiency and effectiveness.
  • Stay informed about industry trends and best practices in marketing automation and CRM management.

Qualifications

  • Bachelor's degree in Marketing, Business, or a related discipline.
  • 3+ years of experience in marketing operations, ideally within a SaaS context.
  • Expertise in Salesforce and Pardot, with a solid grasp of marketing automation and CRM best practices.
  • Familiarity with additional marketing technology tools (e.g., HubSpot, ZoomInfo, G2, Bombora, Qualified, Zapier).
  • Strong project management capabilities, with the ability to juggle multiple projects concurrently.
  • Exceptional communication and teamwork skills.
  • Detail-oriented with a commitment to data accuracy and process improvement.
  • Understanding of HTML/CSS for email and landing page customization.
  • Knowledge of Google Analytics and other web analytics platforms.

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