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Marketing Communication Specialist II

3 months ago

Durham, North Carolina, United States Donaldson Company Full time

Donaldson is committed to solving the world's most complex filtration challenges. Together, we make cool things. As an established technology and innovation leader, we are continuously evolving to meet the filtration needs of our changing world. Join a culture of collaboration and innovation that matters and a chance to learn, effect change, and make meaningful contributions at work and in communities.

Donaldson Company is growing its newest vertical, Life Sciences, through a combination of organic and acquired innovations designed to bring transformative solutions to the biopharmaceutical industries. The joint bioprocess marketing team supports Isolere Bio, Purilogics, and Univercells Technologies which are located in RTP, NC; Greenville, SC; and Nivelles, Belgium; respectively. These business units are launching new products and expanding their portfolio of offerings which bring significant competitive advantages - improving productivity and quality while reducing the overall time to clinic and cost of goods for increasingly complex biologic drugs. Due to the early nature of many of these bioprocessing products, a great candidate will have an entrepreneurial mindset while still being able to navigate the established, supporting corporate culture of Donaldson and contribute to its growing life sciences vertical.

We are seeking a dynamic and technically proficient Marketing Communication Specialist II to join our team. The Marketing Specialist will play a crucial role in developing and executing marketing strategies to enhance our brand presence, drive lead generation, and support sales efforts. This role requires a blend of technical knowledge in biotechnology and strong marketing acumen.

Role Responsibilities:

  • Marketing strategy execution: Implement integrated marketing campaigns and product launch plans across various channels, with a focus on technical accuracy and industry relevance.
  • Technical content creation: Develop and produce high-quality content for marketing materials, including technical white papers, case studies, product brochures, videos, social media posts, and website content that accurately reflect our bioprocessing technologies.
  • Marketing automation: Implement and manage marketing automation tools to streamline marketing processes, enhance lead nurturing, and improve campaign efficiency.
  • Brand management: Support the roll-out of the new Life Sciences brand by ensuring consistent and technically accurate messaging and branding across all marketing materials and channels.
  • Event coordination: Assist in the planning and execution of industry events, trade shows and webinars
  • Collaboration: Work closely with BioProcessing marketing team to integrate processes and align marketing strategies with business objectives

Minimum Qualifications:

  • Bachelor's degree in Marketing, Communications, Biotechnology, or a related field
  • 3+ years of marketing experience; with some of this including experience in the biotech, life sciences, or technical industry
  • Experience with content creation and/or technical writing
  • Strong analytical and problem-solving skills with the ability to interpret technical data and/or marketing performance metrics.
  • Ability to translate complex technical concepts into clear, compelling marketing content

Preferred/ Other Qualifications:

  • Advanced degree in biotechnology or related discipline
  • Familiarity with CRM and marketing automation software
  • Strong understanding of bioprocessing technologies and biopharmaceutical manufacturing
  • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO tools, social media management tools)
  • Creative thinker with a proactive approach
  • Detail-oriented and highly organized
  • Strong communicator
  • Ability to work independently but also with a global team

Location: RTP, NC or Greenville, SC residence with hybrid work flexibility

Key words: biotech marketing, bioprocess marketing, life science marketing

#LI-Hybrid

Employment opportunities for positions in the United States may require use of information which is subject to the export control regulations of the United States. Hiring decisions for such positions are required by law to be made in compliance with these regulations. Applicants for employment opportunities in other countries must be able to meet the comparable export control requirements of that country and of the United States.

Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law.